Strategic engagement: Using Braze for growth

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In today's competitive mobile landscape, keeping users engaged and loyal is crucial for your app’s success. Braze, a powerful customer engagement platform, empowers businesses to implement personalised strategies that drive growth by boosting user retention and loyalty. This article explores how you can leverage Braze to achieve these goals through strategic engagement tactics.

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Understanding the power of personalised engagement

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• 78% of consumers expect brands to personalise their interactions (McKinsey & Company).
• Personalised emails drive 6x higher transaction rates than non-personalised ones (Experian Marketing Services).
• 71% of mobile app users churn within 90 days (Localytics).

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Personalised engagement fosters deeper connections with users, leading to:

• Increased user satisfaction and loyalty
• Improved app retention rates
• Higher conversion rates and lifetime value
• Enhanced brand advocacy and positive word-of-mouth

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Leveraging Braze for personalised engagement

Braze offers a robust suite of tools to implement personalised engagement strategies. Let's delve into key tactics:

1. Segmentation and targeting

• Segment users based on demographics, behaviour, interests, and preferences.
• Deliver targeted campaigns that resonate with each segment's unique needs and motivations.
• Utilise dynamic content to tailor messaging within campaigns for even greater personalisation.

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2. Multi-channel messaging

• Reach users across multiple channels, such as push notifications, in-app messages, email and SMS.
• Optimise delivery times based on user behaviour and past engagement data.
• Create cross-channel journeys that seamlessly guide users towards desired actions.

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3. Real-time engagement

• Trigger automated messages based on user actions and events within the app.
• Offer relevant recommendations and promotions in real time based on user behaviour.
• Implement A/B testing to optimise messaging and engagement strategies.

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4. Gamification and incentives

• Incorporate gamification elements like points, badges and leaderboards to motivate users.
• Offer personalised rewards and incentives based on user achievements and milestones.
• Create a sense of community and belonging through interactive features and challenges.

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5. Feedback and surveys

• Gather user feedback through in-app surveys and polls.
• Use feedback to personalise future interactions and address user concerns.
• Close the feedback loop by responding to user comments and suggestions.

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Why you should choose Braze to increase user retention and loyalty

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Braze, a powerful customer engagement platform, equips you with the tools to unlock this potential by crafting personalised experiences that captivate users and fuel loyalty.

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Imagine sending relevant recommendations, timely offers and targeted campaigns that speak directly to each user's needs and preferences. That's the magic of Braze's segmentation and multichannel messaging features. But remember, personalisation must prioritise privacy. Ensure you comply with data regulations and obtain user consent before diving in.

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Start small! Begin with simple tactics like segmenting users by demographics or app behaviour. Then, leverage Braze's dynamic content to tailor messaging within campaigns for an extra touch of personalisation. Remember, it's all about iteration. Experiment with different messaging strategies, channels and delivery timings, analysing key metrics like engagement, conversion and churn rates to optimise your approach.

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Don't forget the power of real-time engagement! Trigger customised messages based on user actions, offer personalised incentives and even gamify the experience to keep users coming back for more. Remember, personalisation fosters deeper connections, ultimately driving growth for your app. So unleash the power of Braze and unlock user engagement strategies that turn casual users into loyal fans!

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Supercharge your growth: Braze Insights for powerful personalisation

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Braze's Insights dashboard empowers you to gain valuable insights into user behaviour and preferences. This data can inform your segmentation, targeting and content creation strategies for even more impactful campaigns.

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By implementing these strategic engagement tactics with Braze, you can personalise your user experience, foster deeper connections and ultimately drive sustainable growth for your app.

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Ready to experience the power of Braze’s strategic engagement?

• Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.
• Chat with our experts: Discuss your goals and get a custom ROI analysis.

We are all in the swing of 2024, but that doesn't mean there isn't time to innovate strategies. One thing becomes immediately clear: Key Performance Indicators (KPIs) and aligning teams towards common goals is not just another resolution, it's a recipe for success. But for many organisations, navigating the often-murky waters of KPI planning can be a challenge. Enter Mixpanel, a powerful analytics tool that emerges as a game-changer in this landscape.

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Why is KPI planning crucial?

it's the strategic road map that guides your teams towards achieving those coveted organisational objectives. However, setting and communicating clear KPIs often presents a double whammy – a lack of clarity and fragmented understanding. This is where Mixpanel steps in, streamlining the process with its data democratisation superpowers.

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Imagine a world where data isn't locked away in technical silos, but readily accessible and comprehensible to everyone, regardless of their tech background. Mixpanel makes this a reality, breaking down data walls and fostering cross-functional collaboration through a unified data language. Teams across departments can finally speak the same language, visualising KPIs on a centralised platform, driving alignment and efficiency like never before.

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But isn't all data valuable?

Not quite. We've all fallen victim to the allure of "vanity metrics," shiny numbers that look good but lack real business impact. Mixpanel helps you cut through the noise, guiding you towards identifying and prioritising metrics that truly matter. These are the actionable insights that move the needle, aligning with your overarching business goals and propelling you towards long-term success.

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But data alone isn't enough. Effective communication is key, and Mixpanel fosters a shared language within your organisation. Teams can discuss data with confidence, make informed decisions based on insights, and collaborate effectively, ensuring everyone is on the same page. This data-driven culture empowers everyone to contribute towards meeting the KPIs that matter, propelling your organisation to new heights.

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Seamlessly implementing Mixpanel doesn't just happen. Practical tips and strategies are your secret weapons. From navigating common challenges to maximising the platform's benefits, our guides ensure a smooth transition to a data-driven approach.

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Embrace 2024 with clarity, alignment and the right metrics. Let Mixpanel be your compass, guiding you towards a year of data-driven success. Remember, your team is your greatest asset, and with the right tools and language, they can unlock the full potential of your KPIs. So, chart your course, empower your teams, and watch your goals materialise in the exciting year ahead.

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Ready to unleash the power of data-driven KPI planning? Mixpanel is waiting. Why are you?

As we embark on a new year, aligning teams and focusing on the right metrics cannot be overstated. Mixpanel emerges as a valuable ally in this journey, democratising data, fostering a shared language, and, ultimately, helping organisations thrive in an era of data-driven decision-making. By embracing Mixpanel and its capabilities, businesses can set the stage for a successful, metrics-driven 2023.

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Ready to experience Mixpanel's power? Schedule a demo and let's build a better digital future, together. Unsure if Mixpanel is right for you? No worries! Get a personalised assessment from our martech experts and shape your brand's success today.

In the ever-evolving realm of digital marketing, enhancing return on investment (ROI) remains a paramount objective for businesses. With the advent of advanced marketing automation platforms, such as Braze, achieving this goal has become more attainable than ever before. Braze stands out as a powerful solution in this arena, offering unparalleled automation capabilities that drive efficiency and effectiveness in campaign management.

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Understanding Braze Automation

Braze is a comprehensive customer engagement platform that empowers marketers to orchestrate personalised and targeted campaigns across various channels, including email, push notifications, and in-app messaging. At the heart of Braze's effectiveness lies its robust automation features, enabling marketers to streamline workflows and deliver timely, relevant content to their audience.

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1. Campaign Workflow Automation

Braze's standout feature lies in its ability to automate entire campaign workflows. Through Braze, marketers can design intricate sequences of messages and actions based on user behaviour, preferences, or predefined triggers. This ensures that each customer receives a tailored experience, ultimately leading to higher engagement and conversion rates.

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2. Personalisation at Scale

Braze excels in personalisation, enabling marketers to transcend basic demographic targeting. Leveraging user data, the platform delivers hyper-personalised content, such as product recommendations, exclusive offers, and personalised messages. Automation further facilitates the scaling of these personalised efforts, reaching a broader audience without sacrificing individualisation.

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Achieving higher ROI through Braze automation

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1. Optimised Timing and Frequency

Timing is paramount in digital marketing, and Braze's automation capabilities help marketers capitalise on opportune moments. By analysing user behaviour and engagement patterns, Braze automates message delivery at optimal times, increasing the likelihood of user interaction. Additionally, the platform aids in managing message frequency, preventing over-communication and audience fatigue.

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2. A/B Testing for Continuous Improvement

Braze simplifies the A/B testing process, enabling marketers to experiment with various campaign elements seamlessly. Through automation, these tests are conducted efficiently, with real-time analysis of results. This iterative approach empowers marketers to refine their strategies continually, thereby enhancing campaign performance and maximising ROI over time.

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3. Segmentation for Targeted Communication

Effective communication hinges on understanding the audience, and Braze excels in audience segmentation. Automation facilitates dynamic segmentation based on user behaviour and attributes. Marketers can craft highly targeted campaigns for specific segments, ensuring message resonance. This precision not only boosts engagement but also contributes significantly to ROI by focusing resources on high-potential customer groups.

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ROI Analysis with Braze

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To truly maximise ROI, thorough analysis and measurement of campaign performance are essential. Braze provides robust analytics tools offering insights into user engagement, conversion rates, and revenue generation. These insights are invaluable for refining future campaigns and optimising strategies.

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Key Metrics for ROI Analysis:

By using Braze's automation features and analysing these key metrics, marketers can make data-driven decisions, identifying what works best for their audience and continuously improving their campaigns for maximum ROI.

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Ready to experience the power of automation?

• Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.
• Chat with our experts: Discuss your goals and get a custom ROI analysis.

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Don't wait. Maximise your impact with Braze automation today.

Data silos make it hard for both management and other departments to get accurate insights from data, as siloed data is often incompatible with other data sets. Thankfully, SaaS tools like Domo business management can collate all of this data into one place, and make data and business management that much easier.

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Big data is, in a lot of ways, like a massive slab of marble. They’re both useless to anyone unless they are broken down into significantly smaller chunks and used correctly. For example, a marble staircase – or some incredibly valuable insights about your business that you can use to climb to new heights of success.

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Domo is a business management platform that turns data into insights, giving you the context you need for faster, better-informed decisions. Domo can automate many older traditional reporting processes by connecting you to your data in real time. That means that you’re only ever a few clicks away from the crucial insights you need to deliver an even better offering.

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Don’t take our word for it, though; check out the list of roles that Domo can fill at your business: Domo use cases for business management

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Domo business management for business intelligence teams

Domo can uniquely help your business turn dark data into actionable data and turn visualisations into business-wide applications. With Domo, your BI team can spend more time on strategic data analytics instead of wrangling data, and it can also reduce cycle times from weeks to minutes. Best of all? You have mobile access to all this data so that you can access it anytime, anywhere.

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Domo business management for marketing teams

If you’ve been searching for a tool that will show the leaders at your business just how important marketing is for your company, stop – you’ve found it. Domo unites marketing data with data from sales, finance, and any other department across your entire company. This empowers you to both maximise return on investment and prove the impact of marketing on your company.

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Domo business management for finance teams

It isn’t always easy to get an accurate picture of your company’s financial health, especially when the data you need is all over the place. Thankfully, Domo combines your finance data with data from marketing, sales, HR, and any other department you can think of.

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Domo business management for operations

If you’re like any other operations professional out there, then you are probably well aware of the value of communicating data. Unfortunately, it’s hard to convey things like company health and inefficiencies to leadership when you’re too busy wrestling with the data you need to be able to make decisions. Luckily, Domo can deliver operational insights in real time, so you can be 100% sure that you’re basing important decisions on the most accurate, complete and up-to-date info.

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Domo business management for sales teams

If you’re the head of sales, you’re going to want to be able to present accurate sales forecasts to upper management. Domo will allow you to do just that. With Domo, you can get instant access to up-to-date forecasts, broken down by each individual rep or rolled to any level of the sales hierarchy - right from your phone!

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Okay, Domo sounds great, but how do I know if it’s right for my company?

Wondering if Domo is the right business management tool for your company to leverage data insights? Then why don’t you try a free demo? You can book a demo through us here at YOUKNOW. If you still aren’t sure if Domo is for you, we can provide you with personalised advice on what tools are best for your needs.

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Contact us at YOUKNOW to discover the best martech stack for your company’s needs and goals. 

We really are a rainbow nation in South Africa. While this is great from a diversity perspective, it has been a nightmare for marketers for many years. We have so many different cultures and languages that marketers have had a hard time creating marketing material that will appeal to their entire target markets… until now. With Braze, you can level up your business with the power of personalised marketing.

Braze has plenty of features and capabilities that can help any marketing team navigate the diverse South African landscape. Braze can help your team in the following ways:

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Personalised marketing for cultural sensitivity

Braze’s segmentation and personalisation capabilities allow your business to create personalised marketing messages that respect the rich cultural diversity and traditions that call South Africa home. By segmenting customers based on their interests, preferences and behaviours, your business can deliver personalised messages that resonate with your target audience.

Braze even offers A/B testing capabilities that can enable the testing of different messaging strategies so you can optimise your campaigns for maximum impact.

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Multilingual support – A core personalised marketing strategy

We have 11 official languages in South Africa, and Braze supports every single one of them. This means that your business can effectively communicate with all of your customers in their preferred language. People prefer hearing their home language, and by providing marketing material to your customers in their language of choice, you can increase engagement and build trust amongst your target audience.

In South Africa specifically, not many brands go beyond the core languages used in our country. So if you’re marketing to Setswana speakers in their home language, you’re sure to get their attention. 

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Personalised marketing at a local level

Braze’s localisation tools can enable your business to create content that appeals to various South African regions and demographics. For example, your business can use Braze’s dynamic content feature to create personalised messages that include location-specific information, like local events or promotions. You wouldn’t want to waste your budget marketing an event taking place in Johannesburg to people in Cape Town, and Braze can help with this.

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Engaging mobile audiences with personalised marketing

Many people in South Africa access the internet from their smartphones, and Braze can help you engage with them. With Braze, you can create personalised mobile experiences that are tailored to each of your customer’s preferences and behaviours. 

Braze also offers advanced analytics capabilities that enable businesses to track user engagement, so you can optimise your mobile marketing strategies for the best impact.

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Customer data privacy

Braze is committed to helping businesses comply with South Africa’s data protection laws. So, it offers a range of features to help your business protect customer data, including data encryption and access controls.

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Measuring the success of your personalised marketing strategy

Once you’ve implemented your personalised marketing campaign, you’ll want to see what results it’s generating. Braze’s analytics and campaign measurement tools let you track the performance of marketing campaigns against your selected KPIs.

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Can I try Braze’s personalised marketing capabilities before buying it?

Certainly! You can book a demo through us here at YOUKNOW to see what Braze’s personalised marketing capabilities can do for your business. You can also contact us if you want to speak to an expert about the best martech stack for your business.

If you’re at the helm of a business, you’ll often want as much data informing your decision-making as possible. Otherwise, you’ll be firing blindly and hoping for the best. If you’re looking to back up your decisions with real-time data and insights, you’ll want a SaaS tool like Mixpanel analytics on your side that tracks user interactions across mobile and web applications.

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Let’s explore the various benefits that Mixpanel’s real-time tracking and agility offer.

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Get immediate insights for more informed decisions with Mixpanel analytics

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As mentioned previously, Mixpanel can provide your business with data and analytics on how users interact with your web and mobile applications as it happens. This is an enormously useful tool, as it empowers you to make well-informed decisions that respond to customer behaviour as it shifts and changes in real-time.

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For example, if you notice a pretty big drop-off in user engagement, you can swiftly get things back on track by optimising your application or launching targeted promotions to retain users.

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Create custom reports for actionable insights with Mixpanel analytics

Mixpanel is extremely versatile and enables you to create custom reports tailored to your specific business goals and KPIs. This means you can analyse and track metrics that are most important for you and your business. These reports will provide you with all the insights you need to make the best decisions for your specific business objectives.

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With Mixpanel analytics, you can measure a wide variety of metrics, including:

• User engagement
• Retention rates
• Conversion rates
• The effectiveness of any special features your product offers

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Leverage Mixpanel analytics for better user engagement

Mixpanels analytics will provide your business with a wealth of data that will help you and your team better understand your users and how they engage with your applications. This can help you optimise the user experience, identify your customer’s pain points, and enhance features that they like. Done correctly, this will improve both improve user engagement and ensure your customers keep coming back.

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Identify web and mobile support opportunities with Mixpanel analytics

Mixpanel’s ability to track both web and mobile applications makes it an incredibly useful tool for businesses. More and more users are accessing applications from their phones, so being able to track the behaviour of both mobile and web customers is vital.

These insights can help you easily create a seamless user experience for all your consumers, regardless of the platform they’re on.

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Get a competitive advantage with Mixpanel analytics

In a competitive business landscape, businesses that can adapt quickly to changes in user behaviour and make well-informed decisions are sure to come out on top. Mixpanel’s real-time analytics tracking and agility make it much easier to notice trends in your market and switch things up on the fly. If you’re responding to consumer behaviour trends faster than your competitors, you have a competitive edge that can drive your business to ever higher levels of success.

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Alright, I’m interested, but where can I try Mixpanel out?

If you want to see just how much of a difference Mixpanel analytics can make to your business, book a demo with us at YOUKNOW. 

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Whether you think Mixpanel might be right for you, or if you’re looking for other useful tools to add to your martech stack, contact us now for some expert advice.

Consumers' attention spans are shrinking, and we can’t blame them for it! The average consumer is often inundated by hundreds and sometimes even thousands of advertisements every day. So, you can’t possibly expect them to click on your business’s generic ad. Luckily, Braze Action Paths can provide your business with the power of real-time personalisation.

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If you want your marketing campaign to stand out from the crowd, you’ll need to deliver personalised experiences to your customers. Real-time personalisation has become more of a necessity than a bonus, as most consumers expect it, and many feel frustrated when they don’t experience it.

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Basically, if your business does not have the ability to personalise messages and dynamically segment audiences based on real-time data, then you’re risking leaving serious money on the table. But Braze Action Paths can help!

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What are Braze Action Paths & how can they help with real-time personalisation?

In years past, personalisation at scale was a rather hefty investment for companies of all sizes. Building the backend of these personalised experiences was both a costly and time-consuming ordeal for marketers. Syncing up your data, engineering and marketing teams into one streamlined unit used to take months at a time. But not anymore!

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To simplify the process of automating key moments in the customer journey, Braze built and launched Braze Action Paths. These Action Paths allow marketers to create, define and trigger user experiences based on the actions customers take within an assigned time period, without ever having to write a single line of code.

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Braze makes it so easy to compose messages and build custom personalised journeys with its drag-and-drop interface. In the past, marketing teams had to dial back on innovations due to constraints with resources, but Braze makes it possible for marketers to perform a range of game-changing marketing activities, delivering real-time personalisation for each customer.

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Creating customer journeys with real-time personalisation with Braze

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Step 1: Define the action

To get your customers started on their personalised journeys, you’ll need to define the action that will start this journey. For example, if you want to create personalised messaging based on actions your visitors take on your website, you can easily add a component to your Canvas customer journey to do this.

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Step 2: Set your time period in action settings

Action Paths allow you to define how long your customer has to perform a specific action, and you can even specify the exact number of seconds, minutes, hours or even days. You can also define advancement behaviour, such as whether your customers will move to the next step immediately or with a delay.

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Step 3: Take the marketing magic up a notch with ranking

Braze’s ranking capabilities can help hone in on your messaging based on the highest priority actions for your brand. This will help send your users down the most important path. For example, you can have a Canvas with a one-day window, with the highest priority action set as “makes a purchase,” and the secondary action set as “starts a session”

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If you use ranking, when those 24 hours are up, users who have performed both actions will go down the path assigned to the higher-priority action. This delivers real-time personalisation your customers will love.

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Step 4: Craft your action groups

Triggers are used to define your action groups, and you can make these groups as specific as you need them to be. For example, you can define a trigger around general purchases made or more specific purchases. You can even set triggers around engagement activities, like the number of interactions your users have with your app or website.

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How can I get my hands on Braze & leverage its ability to deliver real-time personalisation?

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If your interest has been piqued by the power of Braze’s real-time personalisation, book a demo here at YOUKNOW. If you’d like to speak to a martech expert first to see if Braze is right for your business, contact us now.

Welcome to our video series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global Martech tools to improve your data skills. In today's episode, we explore Brandwatch's Open AI integration and how to use it! In this episode, our Brandwatch Product Lead, Shaun Pearson, shows us how to enhance social listening and analytics with advanced natural language processing and AI capabilities, such as improved sentiment analysis, content generation, and contextual insights.

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Step 1: Introduction to Brandwatch's OpenAI Integration

Brandwatch has recently integrated OpenAI into its platform. This integration improves the current Iris (Virtual Data Analyst) technology in Brandwatch. It reduces the time to insight, helping you understand what is driving peak volume on social media and giving you more context and themes to your social data, helping you make informed decisions for your brand's online strategy.

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Step 2: Summerise your Insights with Open AI

First, we need to work off a dashboard. We built a dashboard around the Durban July Event this year. Let's delve into a specific use case to illustrate the power of Brandwatch's OpenAI integration.

• On your dashboard, make sure Iris is toggled on.
• Then, for example, click on a data point on your Mention Volume graph, and a pop-up of your mentions found will arrive.
• From here, quickly summarise your mentions in the top right corner to get the main highlights of your data.
• Now, you have a bullet-pointed list of your data point’s main themes and topics.

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Step 3: Analysing Conversation Insights

This tool is extremely useful when tracking conversations and topics, whether it's your brand, a specific campaign, or an event, Open AI can help you gain a comprehensive understanding of the conversation. In this example, we analyse conversations before, during and after the event. By summarising all the mentions with Open AI (Iris Conversation Insights), one is able to understand outcomes, your audience and who and what made an impact such as Yezi Star, load-shedding and a snake of the loose at the event!

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To explore this integration further, watch this step-by-step tutorial, and head to our Youtube channel: How to use Open AI in Brandwatch | Now YOUKNOW How

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📱 If you want to learn more about Brandwatch, connect with our experts here.

💬 If you want us to make a tutorial on something specific, comment on our LinkedIn post here.

In today's fast-paced digital landscape, businesses thrive on data. The ability to collect, analyse, and transform data into actionable insights is a crucial factor that determines a company's success. This is where DOMO comes in, offering a powerful solution that empowers businesses to harness the full potential of their data and make informed decisions. In this blog post, we'll explore DOMO and how this technology can transform how businesses manage and utilise their data.

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Understanding DOMO

DOMO is a cloud-based business intelligence (BI) platform revolutionising how companies manage, visualise, and understand their data. It acts as a centralised hub for data integration, analysis, and reporting, making it easier for organisations to derive insights and drive data-driven decisions. The platform is designed with user-friendliness in mind, enabling users across various roles and departments to interact with data without needing specialised technical skills.

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Key Features and Benefits

• Data Integration: DOMO connects seamlessly with a wide range of data sources, whether they're from spreadsheets, databases, cloud services, or other applications. This eliminates the need for manual data extraction and transformation, saving time and reducing errors.
• Real-time Analytics: Businesses can access real-time data and insights through interactive dashboards and visualisations. This empowers decision-makers to respond quickly to changing conditions and make informed choices on the fly.
• Collaborative Environment: DOMO provides a collaborative platform where teams can work together on data analysis. Users can share insights, collaborate on reports, and discuss findings, fostering a culture of data-driven collaboration.
• Visualisations: The platform offers various visualisation options, from charts and graphs to custom dashboards. Visual representations of data make it easier to understand complex trends and patterns, enabling quicker and more accurate decision-making.
• Mobile Accessibility: In the era of remote work and mobile devices, DOMO ensures that critical insights are accessible on-the-go. Mobile apps allow users to stay connected to their data and make decisions even when they're not at their desks.
• Data Security: DOMO places a strong emphasis on data security. It offers features like role-based access controls and encryption to safeguard sensitive information and ensure compliance with data protection regulations.

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Transforming Businesses with DOMO

• Improved Decision-Making: DOMO's intuitive interface and real-time analytics enable organisations to make data-driven decisions quickly. Whether optimising marketing campaigns, monitoring sales performance, or identifying operational bottlenecks, DOMO empowers decision-makers with actionable insights.
• Enhanced Efficiency: By automating data integration and transformation, DOMO reduces the manual effort required for data preparation. This streamlines processes and allows teams to focus on analysis and strategy.
• Agility and Adaptability: In a rapidly changing business landscape, adaptability is crucial. DOMO equips businesses with the flexibility to adapt to new market trends and emerging opportunities.
• Customer-Centric Approach: With the ability to consolidate customer data from various sources, DOMO helps businesses gain a comprehensive view of their customers. This enables more personalised engagement and improved customer experiences.
• Data-Driven Culture: DOMO fosters a culture where employees across all levels of an organisation can engage with data, leading to informed discussions and data-driven strategies becoming the norm.

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Conclusion

In an era where data is the lifeblood of modern business, DOMO is a transformative technology that empowers companies to harness the true potential of their data assets. By providing a unified platform for data integration, analysis, and collaboration, DOMO helps organisations make data-driven decisions with confidence.

In today's rapidly evolving digital landscape, businesses increasingly recognise the importance of data-driven decision-making to stay competitive. Amidst this, Mixpanel has emerged as a powerful player, offering a unique approach to analytics that goes beyond the capabilities of traditional platforms like Google Analytics. Let's explore how Mixpanel redefines analytics, what it tracks, and how it stands as a formidable competitor to Google Analytics.

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Understanding Mixpanel: A New Dimension in Analytics

Mixpanel is not your conventional analytics platform. It thrives on the concept of event-based tracking, providing a deeper understanding of user interactions and behaviors. Unlike Google Analytics, which relies on page views and sessions, Mixpanel centres around tracking specific events that users perform within your digital environment. These events can range from signing up, clicking a button, making a purchase, to any other meaningful action.

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What Mixpanel Tracks

At its core, Mixpanel tracks events, properties, and user attributes to paint a comprehensive picture of user behaviour. Events are actions users take, properties offer context (like device type or location), and user attributes provide information about the users themselves (such as subscription status or user type). This layered approach enables businesses to identify trends, bottlenecks, and opportunities, aiding in data-driven decisions.

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Competing with Google Analytics: The Mixpanel Edge

1. Event-Based Tracking vs. Page Views: Google Analytics primarily relies on tracking page views, sessions, and page-based interactions. In contrast, Mixpanel's event-based tracking delves into the details of user interactions, providing richer insights into how users engage with your product.
2. ‍Real-Time Insights: Mixpanel excels in offering real-time data, allowing you to monitor user activities as they happen. This is particularly valuable for businesses that require immediate responses to changing user behaviours or swift issue resolution.‍
3. Funnels and Retention Analysis: Mixpanel's funnel analysis dissects user journeys step-by-step, pinpointing conversion bottlenecks. Additionally, retention analysis helps you understand user loyalty over time. These features enable businesses to optimise their user experiences with precision.‍
4. User Segmentation: Mixpanel's segmentation feature enables businesses to group users based on attributes and behaviours. This helps in tailoring marketing efforts, personalising user experiences, and understanding different user cohorts.‍
5. Custom Reports and Dashboards: Mixpanel lets you create bespoke reports and dashboards, focusing on the metrics that matter most to your business. This flexibility aids in tracking performance against specific goals and KPIs.

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The Power of Choice

In the realm of analytics, Mixpanel offers businesses an alternative that emphasises profound behavioral understanding and personalised optimization strategies. By embracing event-based tracking, real-time insights, and user-centric features, Mixpanel transcends traditional analytics, establishing a new standard for actionable data.

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Moreover, Mixpanel's capabilities extend even further through its integration with mParticle. This collaboration enables seamless data orchestration and unifies insights from various sources, providing a holistic view of user interactions. With mParticle, Mixpanel users gain a comprehensive understanding of their audience, enhancing the potential for targeted engagement and refined decision-making.

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In a world where each user action yields invaluable insights, Mixpanel empowers enterprises to leverage the power of data and navigate their path to growth with unparalleled precision. While Google Analytics remains a steadfast player, Mixpanel's distinctive approach offers a fresh perspective, beckoning businesses to embark on a journey of profound insights and data-driven excellence.

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📚 Learn more about the data that Mixpanel can track here.

📱 Watch our latest webinar here.

🗓️ Book a demo here.

Welcome to our new video series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global martech tools to improve your data skills and more. Today we explore Brandwatch's social panels, a feature within the platform that allows users to organise and display social media data in a customisable and visually appealing manner. In this guide, learn how social panels in Brandwatch Consumer Research provide a way to create dynamic dashboards that present real-time information, trends, and insights from social media sources.

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Step 1: Accessing Social Panels

• Log in to Brandwatch Research
• Navigate to the data area
• Locate and click on the "Social Panels" option.

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Step 2: Understanding Social Panels

Social panels are a feature within Brandwatch Research that allows you to segment your market into specific audiences or personas. These segments can be based on location, keywords, or personas. For example, you can focus on what South African moms say about a specific brand or topic. Social panels help you save time by zooming into the specific audiences you want to target.

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Step 3: Types of Social Panels

Brandwatch offers three types of social panels:

a) Predefined Social Panels: These panels are already created by Brandwatch, covering various categories such as Gen Z, Reddit Interest, and more.

b) Saved Social Panels: Work of previously saved social panels

c) New Social Panel: This is where you can create your customised social panels based on your specific criteria.

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Step 4: Creating a Social Panel

To create a social panel, you have some options:

a) Upload an existing author list.

b) Download an audience list from Brandwatch and re-upload it.

c) Define your search criteria.

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Step 5: Defining Search Criteria

• One effective method is using buyer content, particularly Twitter bios.
• Determine specific keywords or phrases you want to search for, such as "comrades."
• Consider variations in spelling, if applicable.
• You can add additional criteria, like location, to narrow down your search.
• Be cautious not to make your criteria too narrow or too broad.

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Step 6: Refining the Social Panel

• Review the search results to ensure they align with your desired audience.
• Exclude any specific authors or accounts that are irrelevant to your analysis.
• Apply additional filters, such as account type (individual or business), if necessary.

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Step 7: Saving the Social Panel

• Once you're satisfied with the social panel, save it for future use.
• Give your social panel a name that reflects its purpose, e.g., "Comrades Runners or Enthusiasts."
• Click on "Save and Close" to complete the process.

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Step 8: Utilizing the Social Panel

• With your social panel created, you can now integrate it into your queries.
• Explore the insights provided by the social panel, such as top professions, interests, gender distribution, and more.
• Leverage this information to better understand the specific audience you've targeted.

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Congratulations! You have successfully learned how to use social panels within Brandwatch Research. By creating and applying social panels, you can effectively segment your market, save time, and uncover valuable insights. Remember to regularly review and refine your social panels to align with your changing research needs.

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If you want to watch this step-by-step tutorial, head to our Youtube channel: Now YOUKNOW How | How to build personas in Brandwatch using Social Panels.

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📱 If you want to learn more about Brandwatch, connect with our experts here.

💬 If you want us to make a tutorial on something specific, comment on our LinkedIn post here.

Welcome to our new series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global martech to gain valuable insights. In today's tutorial, we'll explore GWI (the world's largest online consumer research survey) and demonstrate how to build an instant audience, focusing on South African millennials.

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Whether you need quick research for a pitch or need new insights into your target market, this guide will help you unlock the potential of GWI. Join our Marketing Insights Lead, Ryan Brunyee, as he shows us how to build a GWI audience in under 3 minutes!

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Step 1: Create an Audience

To get started, log in to the GWI platform and navigate to the Audience tab.

• Click on the pink button labelled 'Create a new audience.'
• Then, select' Add attributes' in the box labelled 'Define your audience'. This is where you will begin your journey of defining your audience.

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Step 2: Define your Audience

In this example, we'll focus on building a basic millennial audience. Follow these steps within the attribute window:

• Choose and refine the demographic attribute by selecting personal demographics - age - age groups - generations - Gen Y (millennials).

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• Once fully defined, it will open you back onto the Audience tab with a newly built (millennial) audience.
• Save this audience by clicking the pink 'Save' button in the top right-hand corner.

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Step 3: Gather Instant Insights

Let's explore this millennial audience by uncovering their favourite social media channels.

• Access the Charts tab in the top left corner.
• Click 'Question Charts' and choose your desired dataset, such as GWI Core.
• Select a topic relevant to your inquiry, such as 'social media'. This is where we start to build our specific chart to understand millennials' preferred social media platforms.

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• Further refine your exploration by delving into specific areas, such as social and messaging usage and frequency of visits or usage.
• Refine the data by further filtering the data by location, data waves (timeline) and which GWI data set (GWI, kids, custom and USA)
• Add the audience you built earlier by clicking the pink "Apply an audience" button.

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Step 4: Analyse your Data

• You can sort your data further on the right-hand side, such as segmenting by, adding metrics, and changing the chart view.
• Customise the question chart by adjusting the frequency options (e.g. more than once a day, daily, monthly, or weekly).

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And within just a few minutes, you've gained key insights into South African millennials, such as their most used social media platforms.

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This step-by-step guide has demonstrated how GWI empowers marketers to uncover valuable insights about their target audience's social media preferences and usage habits. Stay tuned for more data-driven videos in our "Now YOUKNOW How" series!

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If you want to watch this step-by-step tutorial, head to our Youtube channel: Now YOUKNOW How | Learn how to build an audience on GWI in under 3 minutes

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To learn more about GWI or request further assistance, contact Ryan. For additional clever ways to acquire data-driven insights, connect with our experts here.

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Let us know on LinkedIn if there are specific topics you'd like us to cover in future episodes.