Tips, and tricks to connect with your customers

We really are a rainbow nation in South Africa. While this is great from a diversity perspective, it has been a nightmare for marketers for many years. We have so many different cultures and languages that marketers have had a hard time creating marketing material that will appeal to their entire target markets… until now. With Braze, you can level up your business with the power of personalised marketing.

Braze has plenty of features and capabilities that can help any marketing team navigate the diverse South African landscape. Braze can help your team in the following ways:

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Personalised marketing for cultural sensitivity

Braze’s segmentation and personalisation capabilities allow your business to create personalised marketing messages that respect the rich cultural diversity and traditions that call South Africa home. By segmenting customers based on their interests, preferences and behaviours, your business can deliver personalised messages that resonate with your target audience.

Braze even offers A/B testing capabilities that can enable the testing of different messaging strategies so you can optimise your campaigns for maximum impact.

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Multilingual support – A core personalised marketing strategy

We have 11 official languages in South Africa, and Braze supports every single one of them. This means that your business can effectively communicate with all of your customers in their preferred language. People prefer hearing their home language, and by providing marketing material to your customers in their language of choice, you can increase engagement and build trust amongst your target audience.

In South Africa specifically, not many brands go beyond the core languages used in our country. So if you’re marketing to Setswana speakers in their home language, you’re sure to get their attention. 

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Personalised marketing at a local level

Braze’s localisation tools can enable your business to create content that appeals to various South African regions and demographics. For example, your business can use Braze’s dynamic content feature to create personalised messages that include location-specific information, like local events or promotions. You wouldn’t want to waste your budget marketing an event taking place in Johannesburg to people in Cape Town, and Braze can help with this.

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Engaging mobile audiences with personalised marketing

Many people in South Africa access the internet from their smartphones, and Braze can help you engage with them. With Braze, you can create personalised mobile experiences that are tailored to each of your customer’s preferences and behaviours. 

Braze also offers advanced analytics capabilities that enable businesses to track user engagement, so you can optimise your mobile marketing strategies for the best impact.

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Customer data privacy

Braze is committed to helping businesses comply with South Africa’s data protection laws. So, it offers a range of features to help your business protect customer data, including data encryption and access controls.

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Measuring the success of your personalised marketing strategy

Once you’ve implemented your personalised marketing campaign, you’ll want to see what results it’s generating. Braze’s analytics and campaign measurement tools let you track the performance of marketing campaigns against your selected KPIs.

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Can I try Braze’s personalised marketing capabilities before buying it?

Certainly! You can book a demo through us here at YOUKNOW to see what Braze’s personalised marketing capabilities can do for your business. You can also contact us if you want to speak to an expert about the best martech stack for your business.

If you’re at the helm of a business, you’ll often want as much data informing your decision-making as possible. Otherwise, you’ll be firing blindly and hoping for the best. If you’re looking to back up your decisions with real-time data and insights, you’ll want a SaaS tool like Mixpanel analytics on your side that tracks user interactions across mobile and web applications.

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Let’s explore the various benefits that Mixpanel’s real-time tracking and agility offer.

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Get immediate insights for more informed decisions with Mixpanel analytics

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As mentioned previously, Mixpanel can provide your business with data and analytics on how users interact with your web and mobile applications as it happens. This is an enormously useful tool, as it empowers you to make well-informed decisions that respond to customer behaviour as it shifts and changes in real-time.

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For example, if you notice a pretty big drop-off in user engagement, you can swiftly get things back on track by optimising your application or launching targeted promotions to retain users.

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Create custom reports for actionable insights with Mixpanel analytics

Mixpanel is extremely versatile and enables you to create custom reports tailored to your specific business goals and KPIs. This means you can analyse and track metrics that are most important for you and your business. These reports will provide you with all the insights you need to make the best decisions for your specific business objectives.

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With Mixpanel analytics, you can measure a wide variety of metrics, including:

• User engagement
• Retention rates
• Conversion rates
• The effectiveness of any special features your product offers

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Leverage Mixpanel analytics for better user engagement

Mixpanels analytics will provide your business with a wealth of data that will help you and your team better understand your users and how they engage with your applications. This can help you optimise the user experience, identify your customer’s pain points, and enhance features that they like. Done correctly, this will improve both improve user engagement and ensure your customers keep coming back.

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Identify web and mobile support opportunities with Mixpanel analytics

Mixpanel’s ability to track both web and mobile applications makes it an incredibly useful tool for businesses. More and more users are accessing applications from their phones, so being able to track the behaviour of both mobile and web customers is vital.

These insights can help you easily create a seamless user experience for all your consumers, regardless of the platform they’re on.

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Get a competitive advantage with Mixpanel analytics

In a competitive business landscape, businesses that can adapt quickly to changes in user behaviour and make well-informed decisions are sure to come out on top. Mixpanel’s real-time analytics tracking and agility make it much easier to notice trends in your market and switch things up on the fly. If you’re responding to consumer behaviour trends faster than your competitors, you have a competitive edge that can drive your business to ever higher levels of success.

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Alright, I’m interested, but where can I try Mixpanel out?

If you want to see just how much of a difference Mixpanel analytics can make to your business, book a demo with us at YOUKNOW. 

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Whether you think Mixpanel might be right for you, or if you’re looking for other useful tools to add to your martech stack, contact us now for some expert advice.

Consumers' attention spans are shrinking, and we can’t blame them for it! The average consumer is often inundated by hundreds and sometimes even thousands of advertisements every day. So, you can’t possibly expect them to click on your business’s generic ad. Luckily, Braze Action Paths can provide your business with the power of real-time personalisation.

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If you want your marketing campaign to stand out from the crowd, you’ll need to deliver personalised experiences to your customers. Real-time personalisation has become more of a necessity than a bonus, as most consumers expect it, and many feel frustrated when they don’t experience it.

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Basically, if your business does not have the ability to personalise messages and dynamically segment audiences based on real-time data, then you’re risking leaving serious money on the table. But Braze Action Paths can help!

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What are Braze Action Paths & how can they help with real-time personalisation?

In years past, personalisation at scale was a rather hefty investment for companies of all sizes. Building the backend of these personalised experiences was both a costly and time-consuming ordeal for marketers. Syncing up your data, engineering and marketing teams into one streamlined unit used to take months at a time. But not anymore!

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To simplify the process of automating key moments in the customer journey, Braze built and launched Braze Action Paths. These Action Paths allow marketers to create, define and trigger user experiences based on the actions customers take within an assigned time period, without ever having to write a single line of code.

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Braze makes it so easy to compose messages and build custom personalised journeys with its drag-and-drop interface. In the past, marketing teams had to dial back on innovations due to constraints with resources, but Braze makes it possible for marketers to perform a range of game-changing marketing activities, delivering real-time personalisation for each customer.

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Creating customer journeys with real-time personalisation with Braze

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Step 1: Define the action

To get your customers started on their personalised journeys, you’ll need to define the action that will start this journey. For example, if you want to create personalised messaging based on actions your visitors take on your website, you can easily add a component to your Canvas customer journey to do this.

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Step 2: Set your time period in action settings

Action Paths allow you to define how long your customer has to perform a specific action, and you can even specify the exact number of seconds, minutes, hours or even days. You can also define advancement behaviour, such as whether your customers will move to the next step immediately or with a delay.

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Step 3: Take the marketing magic up a notch with ranking

Braze’s ranking capabilities can help hone in on your messaging based on the highest priority actions for your brand. This will help send your users down the most important path. For example, you can have a Canvas with a one-day window, with the highest priority action set as “makes a purchase,” and the secondary action set as “starts a session”

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If you use ranking, when those 24 hours are up, users who have performed both actions will go down the path assigned to the higher-priority action. This delivers real-time personalisation your customers will love.

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Step 4: Craft your action groups

Triggers are used to define your action groups, and you can make these groups as specific as you need them to be. For example, you can define a trigger around general purchases made or more specific purchases. You can even set triggers around engagement activities, like the number of interactions your users have with your app or website.

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How can I get my hands on Braze & leverage its ability to deliver real-time personalisation?

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If your interest has been piqued by the power of Braze’s real-time personalisation, book a demo here at YOUKNOW. If you’d like to speak to a martech expert first to see if Braze is right for your business, contact us now.

Welcome to our video series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global Martech tools to improve your data skills. In today's episode, we explore Brandwatch's Open AI integration and how to use it! In this episode, our Brandwatch Product Lead, Shaun Pearson, shows us how to enhance social listening and analytics with advanced natural language processing and AI capabilities, such as improved sentiment analysis, content generation, and contextual insights.

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Step 1: Introduction to Brandwatch's OpenAI Integration

Brandwatch has recently integrated OpenAI into its platform. This integration improves the current Iris (Virtual Data Analyst) technology in Brandwatch. It reduces the time to insight, helping you understand what is driving peak volume on social media and giving you more context and themes to your social data, helping you make informed decisions for your brand's online strategy.

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Step 2: Summerise your Insights with Open AI

First, we need to work off a dashboard. We built a dashboard around the Durban July Event this year. Let's delve into a specific use case to illustrate the power of Brandwatch's OpenAI integration.

• On your dashboard, make sure Iris is toggled on.
• Then, for example, click on a data point on your Mention Volume graph, and a pop-up of your mentions found will arrive.
• From here, quickly summarise your mentions in the top right corner to get the main highlights of your data.
• Now, you have a bullet-pointed list of your data point’s main themes and topics.

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Step 3: Analysing Conversation Insights

This tool is extremely useful when tracking conversations and topics, whether it's your brand, a specific campaign, or an event, Open AI can help you gain a comprehensive understanding of the conversation. In this example, we analyse conversations before, during and after the event. By summarising all the mentions with Open AI (Iris Conversation Insights), one is able to understand outcomes, your audience and who and what made an impact such as Yezi Star, load-shedding and a snake of the loose at the event!

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To explore this integration further, watch this step-by-step tutorial, and head to our Youtube channel: How to use Open AI in Brandwatch | Now YOUKNOW How

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📱 If you want to learn more about Brandwatch, connect with our experts here.

💬 If you want us to make a tutorial on something specific, comment on our LinkedIn post here.

In today's fast-paced digital landscape, businesses thrive on data. The ability to collect, analyse, and transform data into actionable insights is a crucial factor that determines a company's success. This is where DOMO comes in, offering a powerful solution that empowers businesses to harness the full potential of their data and make informed decisions. In this blog post, we'll explore DOMO and how this technology can transform how businesses manage and utilise their data.

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Understanding DOMO

DOMO is a cloud-based business intelligence (BI) platform revolutionising how companies manage, visualise, and understand their data. It acts as a centralised hub for data integration, analysis, and reporting, making it easier for organisations to derive insights and drive data-driven decisions. The platform is designed with user-friendliness in mind, enabling users across various roles and departments to interact with data without needing specialised technical skills.

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Key Features and Benefits

• Data Integration: DOMO connects seamlessly with a wide range of data sources, whether they're from spreadsheets, databases, cloud services, or other applications. This eliminates the need for manual data extraction and transformation, saving time and reducing errors.
• Real-time Analytics: Businesses can access real-time data and insights through interactive dashboards and visualisations. This empowers decision-makers to respond quickly to changing conditions and make informed choices on the fly.
• Collaborative Environment: DOMO provides a collaborative platform where teams can work together on data analysis. Users can share insights, collaborate on reports, and discuss findings, fostering a culture of data-driven collaboration.
• Visualisations: The platform offers various visualisation options, from charts and graphs to custom dashboards. Visual representations of data make it easier to understand complex trends and patterns, enabling quicker and more accurate decision-making.
• Mobile Accessibility: In the era of remote work and mobile devices, DOMO ensures that critical insights are accessible on-the-go. Mobile apps allow users to stay connected to their data and make decisions even when they're not at their desks.
• Data Security: DOMO places a strong emphasis on data security. It offers features like role-based access controls and encryption to safeguard sensitive information and ensure compliance with data protection regulations.

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Transforming Businesses with DOMO

• Improved Decision-Making: DOMO's intuitive interface and real-time analytics enable organisations to make data-driven decisions quickly. Whether optimising marketing campaigns, monitoring sales performance, or identifying operational bottlenecks, DOMO empowers decision-makers with actionable insights.
• Enhanced Efficiency: By automating data integration and transformation, DOMO reduces the manual effort required for data preparation. This streamlines processes and allows teams to focus on analysis and strategy.
• Agility and Adaptability: In a rapidly changing business landscape, adaptability is crucial. DOMO equips businesses with the flexibility to adapt to new market trends and emerging opportunities.
• Customer-Centric Approach: With the ability to consolidate customer data from various sources, DOMO helps businesses gain a comprehensive view of their customers. This enables more personalised engagement and improved customer experiences.
• Data-Driven Culture: DOMO fosters a culture where employees across all levels of an organisation can engage with data, leading to informed discussions and data-driven strategies becoming the norm.

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Conclusion

In an era where data is the lifeblood of modern business, DOMO is a transformative technology that empowers companies to harness the true potential of their data assets. By providing a unified platform for data integration, analysis, and collaboration, DOMO helps organisations make data-driven decisions with confidence.

In today's rapidly evolving digital landscape, businesses increasingly recognise the importance of data-driven decision-making to stay competitive. Amidst this, Mixpanel has emerged as a powerful player, offering a unique approach to analytics that goes beyond the capabilities of traditional platforms like Google Analytics. Let's explore how Mixpanel redefines analytics, what it tracks, and how it stands as a formidable competitor to Google Analytics.

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Understanding Mixpanel: A New Dimension in Analytics

Mixpanel is not your conventional analytics platform. It thrives on the concept of event-based tracking, providing a deeper understanding of user interactions and behaviors. Unlike Google Analytics, which relies on page views and sessions, Mixpanel centres around tracking specific events that users perform within your digital environment. These events can range from signing up, clicking a button, making a purchase, to any other meaningful action.

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What Mixpanel Tracks

At its core, Mixpanel tracks events, properties, and user attributes to paint a comprehensive picture of user behaviour. Events are actions users take, properties offer context (like device type or location), and user attributes provide information about the users themselves (such as subscription status or user type). This layered approach enables businesses to identify trends, bottlenecks, and opportunities, aiding in data-driven decisions.

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Competing with Google Analytics: The Mixpanel Edge

1. Event-Based Tracking vs. Page Views: Google Analytics primarily relies on tracking page views, sessions, and page-based interactions. In contrast, Mixpanel's event-based tracking delves into the details of user interactions, providing richer insights into how users engage with your product.
2. ‍Real-Time Insights: Mixpanel excels in offering real-time data, allowing you to monitor user activities as they happen. This is particularly valuable for businesses that require immediate responses to changing user behaviours or swift issue resolution.‍
3. Funnels and Retention Analysis: Mixpanel's funnel analysis dissects user journeys step-by-step, pinpointing conversion bottlenecks. Additionally, retention analysis helps you understand user loyalty over time. These features enable businesses to optimise their user experiences with precision.‍
4. User Segmentation: Mixpanel's segmentation feature enables businesses to group users based on attributes and behaviours. This helps in tailoring marketing efforts, personalising user experiences, and understanding different user cohorts.‍
5. Custom Reports and Dashboards: Mixpanel lets you create bespoke reports and dashboards, focusing on the metrics that matter most to your business. This flexibility aids in tracking performance against specific goals and KPIs.

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The Power of Choice

In the realm of analytics, Mixpanel offers businesses an alternative that emphasises profound behavioral understanding and personalised optimization strategies. By embracing event-based tracking, real-time insights, and user-centric features, Mixpanel transcends traditional analytics, establishing a new standard for actionable data.

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Moreover, Mixpanel's capabilities extend even further through its integration with mParticle. This collaboration enables seamless data orchestration and unifies insights from various sources, providing a holistic view of user interactions. With mParticle, Mixpanel users gain a comprehensive understanding of their audience, enhancing the potential for targeted engagement and refined decision-making.

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In a world where each user action yields invaluable insights, Mixpanel empowers enterprises to leverage the power of data and navigate their path to growth with unparalleled precision. While Google Analytics remains a steadfast player, Mixpanel's distinctive approach offers a fresh perspective, beckoning businesses to embark on a journey of profound insights and data-driven excellence.

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📚 Learn more about the data that Mixpanel can track here.

📱 Watch our latest webinar here.

🗓️ Book a demo here.

Welcome to our new video series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global martech tools to improve your data skills and more. Today we explore Brandwatch's social panels, a feature within the platform that allows users to organise and display social media data in a customisable and visually appealing manner. In this guide, learn how social panels in Brandwatch Consumer Research provide a way to create dynamic dashboards that present real-time information, trends, and insights from social media sources.

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Step 1: Accessing Social Panels

• Log in to Brandwatch Research
• Navigate to the data area
• Locate and click on the "Social Panels" option.

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Step 2: Understanding Social Panels

Social panels are a feature within Brandwatch Research that allows you to segment your market into specific audiences or personas. These segments can be based on location, keywords, or personas. For example, you can focus on what South African moms say about a specific brand or topic. Social panels help you save time by zooming into the specific audiences you want to target.

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Step 3: Types of Social Panels

Brandwatch offers three types of social panels:

a) Predefined Social Panels: These panels are already created by Brandwatch, covering various categories such as Gen Z, Reddit Interest, and more.

b) Saved Social Panels: Work of previously saved social panels

c) New Social Panel: This is where you can create your customised social panels based on your specific criteria.

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Step 4: Creating a Social Panel

To create a social panel, you have some options:

a) Upload an existing author list.

b) Download an audience list from Brandwatch and re-upload it.

c) Define your search criteria.

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Step 5: Defining Search Criteria

• One effective method is using buyer content, particularly Twitter bios.
• Determine specific keywords or phrases you want to search for, such as "comrades."
• Consider variations in spelling, if applicable.
• You can add additional criteria, like location, to narrow down your search.
• Be cautious not to make your criteria too narrow or too broad.

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Step 6: Refining the Social Panel

• Review the search results to ensure they align with your desired audience.
• Exclude any specific authors or accounts that are irrelevant to your analysis.
• Apply additional filters, such as account type (individual or business), if necessary.

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Step 7: Saving the Social Panel

• Once you're satisfied with the social panel, save it for future use.
• Give your social panel a name that reflects its purpose, e.g., "Comrades Runners or Enthusiasts."
• Click on "Save and Close" to complete the process.

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Step 8: Utilizing the Social Panel

• With your social panel created, you can now integrate it into your queries.
• Explore the insights provided by the social panel, such as top professions, interests, gender distribution, and more.
• Leverage this information to better understand the specific audience you've targeted.

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Congratulations! You have successfully learned how to use social panels within Brandwatch Research. By creating and applying social panels, you can effectively segment your market, save time, and uncover valuable insights. Remember to regularly review and refine your social panels to align with your changing research needs.

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If you want to watch this step-by-step tutorial, head to our Youtube channel: Now YOUKNOW How | How to build personas in Brandwatch using Social Panels.

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📱 If you want to learn more about Brandwatch, connect with our experts here.

💬 If you want us to make a tutorial on something specific, comment on our LinkedIn post here.

Welcome to our new series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global martech to gain valuable insights. In today's tutorial, we'll explore GWI (the world's largest online consumer research survey) and demonstrate how to build an instant audience, focusing on South African millennials.

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Whether you need quick research for a pitch or need new insights into your target market, this guide will help you unlock the potential of GWI. Join our Marketing Insights Lead, Ryan Brunyee, as he shows us how to build a GWI audience in under 3 minutes!

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Step 1: Create an Audience

To get started, log in to the GWI platform and navigate to the Audience tab.

• Click on the pink button labelled 'Create a new audience.'
• Then, select' Add attributes' in the box labelled 'Define your audience'. This is where you will begin your journey of defining your audience.

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Step 2: Define your Audience

In this example, we'll focus on building a basic millennial audience. Follow these steps within the attribute window:

• Choose and refine the demographic attribute by selecting personal demographics - age - age groups - generations - Gen Y (millennials).

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• Once fully defined, it will open you back onto the Audience tab with a newly built (millennial) audience.
• Save this audience by clicking the pink 'Save' button in the top right-hand corner.

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Step 3: Gather Instant Insights

Let's explore this millennial audience by uncovering their favourite social media channels.

• Access the Charts tab in the top left corner.
• Click 'Question Charts' and choose your desired dataset, such as GWI Core.
• Select a topic relevant to your inquiry, such as 'social media'. This is where we start to build our specific chart to understand millennials' preferred social media platforms.

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• Further refine your exploration by delving into specific areas, such as social and messaging usage and frequency of visits or usage.
• Refine the data by further filtering the data by location, data waves (timeline) and which GWI data set (GWI, kids, custom and USA)
• Add the audience you built earlier by clicking the pink "Apply an audience" button.

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Step 4: Analyse your Data

• You can sort your data further on the right-hand side, such as segmenting by, adding metrics, and changing the chart view.
• Customise the question chart by adjusting the frequency options (e.g. more than once a day, daily, monthly, or weekly).

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And within just a few minutes, you've gained key insights into South African millennials, such as their most used social media platforms.

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This step-by-step guide has demonstrated how GWI empowers marketers to uncover valuable insights about their target audience's social media preferences and usage habits. Stay tuned for more data-driven videos in our "Now YOUKNOW How" series!

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If you want to watch this step-by-step tutorial, head to our Youtube channel: Now YOUKNOW How | Learn how to build an audience on GWI in under 3 minutes

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To learn more about GWI or request further assistance, contact Ryan. For additional clever ways to acquire data-driven insights, connect with our experts here.

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Let us know on LinkedIn if there are specific topics you'd like us to cover in future episodes.

Customer personalisation took centre stage at this year's Datacon Africa event, bringing together industry experts to discuss the key strategies for unlocking the potential of personalisation and harnessing customer data to create seamless experiences and drive business growth. Among the distinguished panellists were Kelvin Jonck, CEO of YOUKNOW, Terishia Reddy, Executive of Customer Insights & Analytics at Massmart, Vukosi Sambo, Executive – Head of Business Data Insights at Medscheme, and Pendo Manjele, Data & Analytics Senior Specialist at ZANACO.

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Harnessing Customer Data for Personalisation

The panel delved into the importance of utilising customer data to improve personalisation, offering valuable insights into how businesses can create personalised customer experiences using first-party data. Here are the key takeaways for successfully implementing customer personalisation strategies:

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Develop Advanced Customer Insights for Actionable Personalisation

In the absence of third-party data, brands must adopt first party data tools like mParticle to unlock the true potential of customer personalisation and stay competitive. 

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To create meaningful personalisation, it is essential to build on diverse data sources and leverage advanced techniques such as predictive analytics and machine learning. Gathering rich first-party data through surveys, interviews, social media monitoring, and data analytics allows brands to gain comprehensive customer insights to then offer tailored experiences.

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Another great tip is to understand the power of segmenting your data properly. Segmenting customer data solely on demographics falls short of delivering personalised experiences. It is crucial to delve deeper into customer needs, preferences, and behaviours to create truly customised and relevant interactions.

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In summary, these are the key points on how to Develop Advanced Customer Insights for Actionable Personalisation: 

• Adopt first-party data tools like mParticle or DOMO. You can read more about the first party data revolution here.
• Leverage predictive analytics and machine learning
• Gather rich first-party data through surveys, interviews, social media monitoring, and data analytics
• Create customised and relevant interactions beyond demographic segmentation

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Integrate Customer-Centric Data Strategies for Seamless Engagement

To create seamless and frictionless customer engagement, businesses need to establish a unified view of the customer across multiple touchpoints, including websites, mobile apps, social media, and offline interactions. By integrating these insights into marketing funnels, brands can curate personalised customer experiences at every step of the customer journey.

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Investing in real-time data platforms and automation empowers brands to be proactive. By analysing trends and understanding customer behaviour in detail, businesses can anticipate their needs and deliver personalised journeys that resonate with individual preferences.

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Building trust is paramount in acquiring and utilising customer data. Prioritising data quality and governance ensures compliance and builds a strong foundation for long-term success.

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In summary, these are the key points on how to Integrate Customer-Centric Data Strategies for Seamless Engagement:

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• Establish a unified view of the customer across multiple touchpoints
• Integrate insights into marketing funnels for personalised experiences
• Utilise real-time data and automation to anticipate customer needs
• Prioritise data quality and governance to build trust

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Create an Agile Architecture to Scale Personalised Experiences

In today's digital landscape, scale and agility are essential for driving personalised customer experiences. Cloud computing and big data technologies provide the infrastructure needed to connect with customers in real time, enabling the creation of relationships and communities built on first-party data.

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To meet the evolving needs of customers, brands must unify the customer experience by adapting to their preferred channels, timing, and communication methods. By leveraging the right data integrations and insights, businesses can swiftly respond to changing expectations and requirements, ensuring continued satisfaction.

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Successful brands understand the dynamic nature of consumer preferences. By immersing themselves in the customer's shoes, they gain valuable insights into changing expectations, enabling them to adapt their offerings effectively.

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In summary, these are the key points on how to Create an Agile Architecture to Scale Personalised Experiences:

• Leverage cloud computing and big data technologies for real-time connections
• Adapt to evolving customer preferences and communication channels
• Gain insights into changing expectations to tailor offerings effectively

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Unlock Your Personalisation Potential with YOUKNOW Technologies

The power of personalised customer experiences cannot be underestimated in today's competitive landscape. As you strive to harness customer data and create seamless interactions, we understand that building the right technology stack for your business can be overwhelming. If you find yourself unsure of where to start or how to navigate this complex process, we are here to help- Chat to one of our experts.

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At YOUKNOW Technologies, our team of local experts specialises in guiding African businesses through the intricacies of building a robust technology stack that empowers personalised customer journeys and in-depth data insights.

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In summary, these are the key points on how to Unlock Your Personalisation Potential with YOUKNOW Technologies: 

• Expert guidance in building a robust technology stack for personalised customer experiences
• Drive growth and customer satisfaction through effective data integration
• Take the first step and chat with our experts at YOUKNOW Technologies

Top Twitter Analytics Tools: Hootsuite, Brandwatch, and Twitter

Twitter is one of the most popular social media platforms in the world, with over 330 million monthly active users. It is a powerful tool for businesses and individuals to connect with their audience and promote their brands. However, to make the most of Twitter, you need to be able to measure the impact of your tweets and track your performance over time. In this blog, we'll take a closer look at three of the top Twitter analytics tools: Hootsuite, Brandwatch, and Twitter itself.

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Hootsuite

Hootsuite is a social media management platform that allows you to manage and measure your social media presence across multiple platforms, including Twitter. Hootsuite's Twitter analytics tool provides a range of metrics to help you track your performance on the platform, including engagement rate, follower growth, and click-through rate. You can also track your top-performing tweets and hashtags, as well as monitor your competitor's activity on Twitter. Hootsuite's analytics dashboard is easy to use and provides actionable insights that can help you optimise your Twitter strategy.

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Brandwatch

Brandwatch is a social media listening and analytics tool that allows you to monitor your brand's social media presence and track conversations about your brand on Twitter and other platforms. Brandwatch's Twitter analytics tool provides a range of metrics to help you measure the impact of your tweets, including sentiment analysis, reach, and engagement. You can also track mentions of your brand and monitor conversations about your competitors on Twitter. Brandwatch's analytics dashboard provides real-time insights that can help you identify trends and opportunities to engage with your audience on Twitter.

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Twitter Analytics

Twitter Analytics is a free analytics tool provided by Twitter itself. It provides a range of metrics to help you track your performance on the platform, including impressions, engagement rate, and follower growth. You can also track your top-performing tweets and monitor your audience demographics, including their age, gender, and location. Twitter Analytics is easy to use and provides valuable insights into your Twitter performance.

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In conclusion, Twitter analytics tools are essential for businesses and individuals who want to make the most of their presence on the platform. Hootsuite, Brandwatch, and Twitter Analytics are three of the top Twitter analytics tools available today. Each tool provides a range of metrics to help you track your performance and optimize your Twitter strategy. Whether you're a small business owner or a social media manager for a large brand, these tools can help you measure the impact of your tweets and engage with your audience more effectively on Twitter.

In today's rapidly evolving digital landscape, businesses are constantly searching for new and innovative ways to achieve sustainable growth. Traditional marketing methods, while still valuable, are no longer enough to keep pace with the ever-changing demands of consumers. When it comes to traditional forms of marketing versus growth marketing, the latter comes out on top. 

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What is growth marketing?

Growth marketing is a data-driven, customer-centric approach to marketing that focuses on achieving sustainable, scalable growth for businesses. It leverages a combination of digital marketing channels, such as content marketing, social media marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising, to acquire new customers, retain existing customers and increase customer lifetime value.

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Braze, a customer engagement platform built for the mobile-first era, seamlessly integrates with a growth marketing approach. It provides marketers with the tools and data needed to personalise customer experiences, automate journeys and analyse campaign performance at every stage. Here's how Braze bolsters growth marketing endeavours:

1. Hyper-personalisation for customer acquisition and retention
2. Data-driven insights for continuous optimisation

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The power of data-driven marketing

At the heart of growth marketing lies data. Growth marketers rely on data to understand their target audience, track campaign performance and measure the return on investment (ROI) of their marketing efforts. This data-driven approach allows growth marketers to make informed decisions about where to allocate their resources and how to optimise their campaigns for maximum impact.

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The benefits of growth marketing

There are many benefits to adopting a growth marketing mindset, including:

• Increased efficiency: Growth marketing focuses on using data to identify and target the most promising marketing channels, which can lead to increased efficiency and cost savings.
• Improved ROI: By tracking and measuring the results of their campaigns, growth marketers can ensure that they are getting the most out of their marketing budget.
• Faster growth: Growth marketing's focus on data and experimentation allows businesses to identify and replicate what works, which can lead to faster growth.
• Customer-centricity: Growth marketing puts the customer at the centre of everything, which can lead to improved customer satisfaction and loyalty.

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Steps to create a successful growth marketing campaign

If you're looking to unlock the power of growth marketing for your business, here are a few steps to get you started:

1. Define your goals: What do you want to achieve with your growth marketing campaign? Be specific and measurable.
2. Identify your target audience: Who are you trying to reach with your marketing message?
3. Choose your marketing channels: Select the marketing channels that are most likely to reach your target audience and achieve your goals.
4. Create compelling content: Develop content that is relevant, informative and engaging for your target audience.
5. Track and measure your results: Use data to track the performance of your campaigns and make adjustments as needed.

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Unlocking the potential of growth marketing with Braze

Growth marketing is a powerful tool that can help businesses of all sizes achieve sustainable growth. By embracing a data-driven, customer-centric approach, businesses can identify and replicate what works, leading to faster growth, improved ROI and increased customer satisfaction.

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By providing a platform for personalised customer engagement, data-driven insights and continuous optimisation, Braze acts as a powerful tool in every growth marketer's arsenal. It fuels customer acquisition, strengthens retention and ultimately paves the way for sustainable business growth in the dynamic digital landscape. 

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Ready to experience the power of growth marketing?

• Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.
• Chat with our experts: Discuss your goals and get a custom ROI analysis.

YOUKNOW, a leading provider of data-driven marketing solutions, announced today the launch of its First Party Data Centre of Excellence. The new centre will provide clients with access to advanced data management strategies and education programs designed to help them leverage the power of first-party data.

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As part of the launch, YOUKNOW has partnered with mParticle, the leading Customer Data Platform (CDP), to make it easier for clients to leverage the latest tools and technologies for collecting, managing, and activating first-party data."We are excited to partner with mParticle to offer our clients best-in-class solutions for managing and activating first-party data," said Kelvin Jonck, CEO of YOUKNOW. "Our First Party Data Centre of Excellence will help clients unlock the full potential of a 360-degree view of the customer and drive better business outcomes."

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About mParticle

mParticle makes it easy to manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

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“Implementing a first-party data strategy is critical for building strong customer relationships and supporting data privacy,” said Paul McCord, Senior Director of EMEA Partnerships at mParticle. “YOUKNOW’s First Party Data Centre of Excellence will help organisations develop their first-party data set and partner with data platforms such as mParticle to unlock the value of their data.”

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In addition to its partnership with mParticle, YOUKNOW offers First Party Data Strategy workshops designed to help clients develop comprehensive customer data management and activation plans. These workshops will cover a range of topics, including potential data sources, data governance, data quality, and data activation.

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Finally, YOUKNOW is launching a C-Suite Education series focused on the “First Party Data Revolution”. This series will provide senior executives with the knowledge and tools they need to lead their organisations through:

• understanding why these kinds of First Party Data strategies are more important now than ever,
• how to show a return, by focusing on existing and returning customers,
• how to find new audiences, by understanding your current customers better, and
• navigating the transition to a zero/first-party data-driven model.

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"We believe that understanding your customers through the data that they share with you on a daily basis is the heart of creating the perfect relationship with them," said Jonck. "Our First Party Data Centre of Excellence is designed to help our clients stay ahead of the curve and leapfrog their competition."

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For more information about YOUKNOW’s First Party Data Centre of Excellence, reach out to centreofexcellence@youknow.co.za