5 Ways to Create High-Converting Black Friday Email Campaigns for Your App

‍Black Friday is fast approaching, and the stakes are higher than ever for app marketers globally and in South Africa. To stand out in crowded inboxes, your email strategy needs to be on point—engaging, personal, and action-driven. With the right tactics, your emails can boost app engagement, drive conversions, and give your revenue a strong lift during this high-traffic shopping period.

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Looking for more Black Friday marketing insights? Chat with our team to see what tech can boost your Black Friday strategies. In the meantime check these out these five essential strategies to help you build Black Friday email campaigns that convert like never before.

• Push Notifications That Drive Black Friday Sales
• Automate Your Black Friday Campaigns with OneSignal Journeys

1. Start Early: Build Anticipation with a Countdown Series

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Goal: Generate excitement and keep your app top-of-mind before Black Friday.

Why wait until the day itself? Launch your campaign early with a countdown series, beginning 1-2 weeks before Black Friday. Keep these emails brief and visually appealing, giving enough information to spark curiosity without revealing too much.

How to Execute:

• Teaser Email: Use phrases like “Exclusive Black Friday deals are coming!” and include a countdown timer to build urgency.
• Push Notification: Complement your email with a push notification saying, “The countdown has begun! Check your email for a sneak peek.”

Pro Tip: Combining email and push notifications increases visibility and engagement.

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2. Segment Your Audience and Personalise Offers

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Goal: Boost engagement by tailoring your offers to different user segments.

Not all users are alike—segment your audience based on user behaviour, spending history, and preferences. By doing this, you can craft personalised emails that resonate with each group.

Segmentation Ideas:

• New Users: Offer a first-time discount or personalised product recommendations.
• VIP Users: Reward loyal customers with exclusive early access deals or extra discounts.
• Cart Abandoners: Send reminders featuring the products left in their cart, highlighting deeper Black Friday discounts.

Example Campaign: Re-Engage Inactive Users

• Email 1: “We Miss You!” A friendly nudge with a message like, “It’s been a while! Come back for exclusive Black Friday deals.”
• Email 2: Tailored Offer: Provide a special discount based on the user’s browsing history or past purchases.
• Email 3: Last-Chance Reminder: Include a countdown timer to create urgency and reinforce the limited-time offer.

Pro Tip: Use location-based personalisation (e.g., “Exclusive deals for our Cape Town customers!”) to make your message more relevant.

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3. Optimise for Mobile: Design and Copy That Convert

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Goal: Ensure your emails look great and are easy to navigate on mobile devices.

Most Black Friday shoppers will be browsing on their phones. A mobile-first approach is essential for capturing their attention and guiding them to take action.

Design Tips:

• Keep It Simple: Use a minimalist design with plenty of white space and large fonts.
• Highlight the CTA: Make your call-to-action button prominent and use phrases like “Shop Now” or “Unlock My Deal.”
• Prioritise Key Information: Place the offer and CTA at the top of the email for maximum visibility.

Copywriting Tips:

• Be Direct: Clearly state your offer—avoid lengthy or vague language.
• Use Power Words: Phrases like “exclusive,” “limited time,” and “VIP access” create urgency.
• Catchy Subject Lines: Opt for short, punchy subject lines like “Flash Sale: Up to 50% Off!” or “Unlock Your Black Friday Savings.”

Pro Tip: Incorporate interactive elements like countdown timers for an extra layer of urgency.

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4. Perfect Your Timing and Frequency

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Goal: Keep your emails top-of-mind without overwhelming your audience.

The timing of your emails can make all the difference. You want to stay present in your users’ inboxes, but sending too many emails can lead to fatigue. Here’s a suggested cadence:

Suggested Email Schedule:

• 1-2 Weeks Before Black Friday: Start with a “Countdown Series” to build excitement.
• 3-5 Days Before: Send a “Preview Email” teasing the upcoming deals.
• Black Friday Morning: Kick off the day with your main promotional email.
• Afternoon Reminder: Send a short follow-up email to catch those who haven’t acted.
• Evening Wrap-Up: Finish with a “last chance” email for final purchases.

Pro Tip: A/B test your send times to determine when your audience is most responsive. This will help you optimise engagement.

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5. Track, Analyse, and Adjust in Real Time

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Goal: Use data insights to refine your email strategy continuously.

Black Friday is dynamic, and adjusting your approach quickly is key to maximising results. Monitor performance metrics and use them to guide your strategy.

Metrics to Watch:

• Open Rates: Test different subject lines to see what resonates best.
• Click-Through Rates: Analyse which CTAs generate the most clicks.
• Conversion Rates: Track how many users are completing purchases and adjust your offers accordingly.

Pro Tip: If engagement dips, try switching up your offers or sending a flash sale email to re-engage users quickly.

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Takeaways: Black Friday Email Campaign Essentials

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• Start early with a countdown series to build anticipation.
• Segment your audience for personalised offers that resonate.
• Design for mobile and use clear, engaging copy.
• Time your emails strategically to maximise visibility without causing fatigue.
• Track and adjust in real-time to optimise performance.

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By following these strategies, you’ll create a seamless, engaging Black Friday experience that stands out and drives results.

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Ready to elevate your email game this Black Friday? Book a demo with YOUKNOW Technologies to see how OneSignal can help you boost engagement, increase conversions, and drive app revenue.