Empower real-time consumer-brand interactions

Create customer-centric journeys that deliver the cohesive, responsive, and personalised experiences customers expect with Braze Canvas Flow.

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Intuitive journey building

Compose messages, orchestrate journeys, and experiment in one unified, drag-and-drop platform—no code needed.

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Dynamic personalisation

Understand customers in real time and trigger the next step in their journey based on contextual preferences, behaviours, and cross-channel interactions.

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Powerful experimentation

Test and optimise messaging, frequency, channels, and more, all from a platform that can automatically adjust to ensure customers receive the right message on the right track at the right time.

AI technology with a proven track record.

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Spark Creativity With Generative AI

Create engaging cross-channel customer experiences while spending less time on routine copywriting tasks, content refinement, and image creation.

• Save more time: Spend less time on routine tasks and focus more on driving brand strategy with Sage AI by Braze Copywriting Assistant and AI Content QA.
• Minimize bottlenecks: Reduce your dependencies on overworked or resource-constrained creative teams by creating your own message-ready graphics quickly with the DALL-E Image Generator.
• Introduce new programs: Automate your always-on campaigns, freeing up time for the creative campaigns you’ve been dreaming of.

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Take Personalization to the Next Level

Make every experience feel personal with intelligent tools that automatically tailor content, recommendations, and messaging journeys to each individual customer.

• Drive next best actions: Use Predictive Events to identify, target, and engage with customers based on their likelihood to purchase, churn, or perform any other custom action.
• Build customer loyalty: Automatically decide when and where to send messages based on each customer's likelihood to engage.
• Increase revenue: Leverage AI Recommendations* to promote products and content personalised to each customer, and deliver the campaign variant most likely to drive a conversion and sell more.

*Currently in the beta stage of development

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Achieve Better Results

Automatically test and optimise any message, campaign, or customer journey in just a few clicks.

• Increase campaign confidence: Use Sage AI by Braze to optimise for the campaign variant, driving the highest overall conversion rate or personalise optimisation for each customer’s unique attributes and behaviours.
• Drive more conversions: Apply ML-powered experimentation and automation every step of the journey. Optimise the content, timing, channel, or anything else that will drive your customers to perform the following best action.
• Reduce complexity with automated, accessible, and no-code optimisation features directly integrated into your campaigns and customer journeys.