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Empower real-time consumer-brand interactions
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross- channel marketing campaigns and continuously evolve their customer engagement strategies.
Brands that love
Braze
Create powerful customer engagement with ease, at any scale.
Empower your team with the platform built to push customer engagement forward. Braze unlocks your most creative customer engagement strategies and the support to grow them at your own pace.
Cross Channel Experiences
Stay compliant with world-class data security
Scale Customer Engagement
Enjoy trusted performance and reliability at scale.
Compliance & Security
Stay compliant with world-class data security
PRODUCT FEATURES
Empower your team with the platform built to push customer engagement forward
Data & Analytics
Harness real-time data to reach every customer on a personal level. All the data you need to deliver engaging messages when you need it. Use data flowing into our platform immediately for campaign triggering and cross-channel personalisation.
Data ingestion
Customer data comes from a variety of sources and systems. Easily ingest and act on that data with our robust SDKs or APIs, CSV imports, or our open partner ecosystem.
Reporting & analytics
Use our real-time analytics and in-depth reports to understand performance, pick up on actionable trends and insights, and prove the impact of your strategies across platforms and channels.
Data streaming & sharing
Break down data silos across technologies and teams. Continuously send rich data from Braze to your teams' leading data technologies.
Campaign Orchestration
Create customer-centric journeys that deliver the cohesive, responsive, and personalised experiences customers expect with Braze Canvas Flow.
Intuitive journey building
Compose messages, orchestrate journeys, and experiment in one unified, drag-and-drop platform—no code needed.
Dynamic personalisation
Understand customers in real time and trigger the next step in their journey based on contextual preferences, behaviours, and cross-channel interactions.
Powerful experimentation
Test and optimise messaging, frequency, channels, and more, all from a platform that can automatically adjust to ensure customers receive the right message on the right track at the right time.
Sage AI by Braze
AI technology with a proven track record.
Spark Creativity With Generative AI
Create engaging cross-channel customer experiences while spending less time on routine copywriting tasks, content refinement, and image creation.
- Save more time: Spend less time on routine tasks and focus more on driving brand strategy with Sage AI by Braze Copywriting Assistant and AI Content QA.
- Minimize bottlenecks: Reduce your dependencies on overworked or resource-constrained creative teams by creating your own message-ready graphics quickly with the DALL-E Image Generator.
- Introduce new programs: Automate your always-on campaigns, freeing up time for the creative campaigns you’ve been dreaming of.
Take Personalization to the Next Level
Make every experience feel personal with intelligent tools that automatically tailor content, recommendations, and messaging journeys to each individual customer.
- Drive next best actions: Use Predictive Events to identify, target, and engage with customers based on their likelihood to purchase, churn, or perform any other custom action.
- Build customer loyalty: Automatically decide when and where to send messages based on each customer's likelihood to engage.
- Increase revenue: Leverage AI Recommendations* to promote products and content personalised to each customer, and deliver the campaign variant most likely to drive a conversion and sell more.
*Currently in the beta stage of development
Achieve Better Results
Automatically test and optimise any message, campaign, or customer journey in just a few clicks.
- Increase campaign confidence: Use Sage AI by Braze to optimise for the campaign variant, driving the highest overall conversion rate or personalise optimisation for each customer’s unique attributes and behaviours.
- Drive more conversions: Apply ML-powered experimentation and automation every step of the journey. Optimise the content, timing, channel, or anything else that will drive your customers to perform the following best action.
- Reduce complexity with automated, accessible, and no-code optimisation features directly integrated into your campaigns and customer journeys.
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Oksana Kovalenko
Head of Data Product at Virgin Red
Braze is a customer engagement platform that helps you create meaningful, personalized interactions with your audience across email, mobile, web, and more. It’s like having a conversation with your customers – but on a massive scale.
Braze connects all your customer data into one place, so you can create personalised, real-time campaigns that make your audience feel seen. Think of it as your braai master for customer engagement – everything’s cooked to perfection.
Ja, that’s Braze’s bread and butter! It uses customer data to craft tailored messages for every stage of the customer journey. From a warm welcome email to an in-app reminder, Braze ensures your messages hit the right note every time.
Absolutely! Braze is built for the big guys. Enterprises love it for its scalability, robust data handling, and advanced integrations. Whether you’re engaging millions of users or running campaigns across regions, Braze is up for the challenge.
For sure! Braze plays nicely with CRMs, data warehouses, analytics platforms, and more. With integrations like Segment, Snowflake, and Google Analytics, it fits perfectly into your existing tech stack.
Yes, Braze is user-friendly and designed for marketers and developers alike. Its intuitive interface and pre-built templates mean you can launch campaigns faster than you can say “personalized engagement.”
Yebo! Security is a top priority for Braze. It’s GDPR-compliant, SOC 2-certified, and uses top-tier encryption. Your data and your customers’ data are in safe hands – no worries there.
Braze pricing is custom-built to suit your needs. It depends on your audience size and the features you require. Whether you’re starting small or going big, we’ll help you find a plan that’s spot-on – no nasty surprises.
Braze isn’t just about sending messages – it’s about creating relationships. Its real-time personalization, seamless integrations, and cross-channel coordination make it stand out. Plus, it’s built to grow with your business, so you’re always ahead of the curve.
Getting started is easy-peasy. Connect your data, set up your channels, and start building your first campaigns. And if you need a hand, we’re here to help – think of us as your Braze co-pilot.
Braze covers all the key channels to ensure you can reach your audience in the most effective way possible. Here’s the lowdown:
Push Notifications: Send personalized, timely push notifications to users on mobile (iOS and Android) or web.Email: Design and send beautifully crafted email campaigns that speak directly to your users.
In-App Messages: Engage users with messages within your app while they’re actively using it. Perfect for updates, offers, or interactive experiences.
SMS: Send SMS messages to keep users informed and engaged – because sometimes, text is just the quickest way.Whatsapp: Create rich, engaging Whatsapp conversations that convert
Webhooks: Trigger messages or integrate with other systems via webhooks, allowing you to automate communication flows.
App Inbox: A central place within your app for users to access messages and updates at their convenience.
Custom Channels: Braze allows custom integrations, so you can extend your reach to additional messaging platforms based on your needs.
No matter where your users are or what device they’re using, Braze ensures you can connect with them seamlessly.
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Empower Your Brand Interactions with Braze
Schedule a demo with one of our experts to see how Braze can enhance your customer engagement strategies.
