
Empower Your Future with Next-Gen Analytics
Agility is vital to staying ahead in today’s rapidly evolving digital landscape. Amplitude's Product Analytics Platform equips you with data-driven insights to understand, predict, and refine customer journeys. Designed for the demands of our fast-paced world, Amplitude ensures your brand stays competitive and forward-thinking.

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Amplitude
Unlock Key Insights and Drive Growth with Amplitude
Explore how Amplitude’s advanced features empower you to acquire, retain, and monetise users more effectively.

Grow Active Users
Understand how, when, and why users become paying customers to accelerate conversion and revenue. Master monetisation

Increase Customer Lifetime Value
Identify key areas that increase customer engagement and lifetime value to boost loyalty and reduce churn. Get retention right

Accelerate Monetisation
Understand how, when, and why users become paying customers to accelerate conversion and revenue. Master monetisation
PRODUCT FEATURES
Explore Amplitude’s robust features for comprehensive data insights and seamless experimentation
Product Analytics
Understand the full user journey with comprehensive analytics that offer insights into every stage of user interaction.
Web Analytics
Obtain the metrics you need with just one line of code, simplifying data collection and reporting.
Session Replay
Visualise user sessions based on events within your product to gain deeper insights into user behaviour.
Warehouse-Native Amplitude
Unlock valuable insights directly from your data warehouse, seamlessly integrating with existing data sources.
Vickie Chang
Senior Product Manager at Zillow

Amplitude Analytics is like your data’s best storyteller. It’s a powerful platform that helps you understand how your customers interact with your app or website. Think of it as a GPS for your digital strategy – showing you the fastest route to growth.
Amplitude collects user data from your app or website and transforms it into easy-to-digest insights. It tracks what your customers are clicking, where they’re dropping off, and what’s keeping them hooked. All that info gets served up in dashboards, charts, and reports that even your boss will love.
Yebo, absolutely! Amplitude plays nice with tools like Braze, Hubspot, OneSignal, Tealium, mParticle etc. You can sync it with your CRM, marketing platforms, or data warehouses. No awkward vibes here – it’s the ultimate team player.
100%! Whether your audience is swiping, scrolling, or tapping on their phones, Amplitude tracks it all. It’s built for the mobile-first world we live in. After all, who’s got time to wait for desktop insights in the age of WhatsApp?
Nope, not at all. Amplitude is as user-friendly as a lekker cup of rooibos. It’s designed to be intuitive, so you don’t need a PhD in data science to make sense of it.
If you’ve got customers using your app, website, or digital platform, then Amplitude is for you. Whether you’re in e-commerce, fintech, or even brewing craft beer, it’ll help you unlock growth.
Amplitude lets you see what’s working (and what’s not) in real-time. By analyzing user behavior, you can test new features, optimize existing ones, and focus on building things your customers actually want – no more shot-in-the-dark decisions.
Ja, it’s solid. Amplitude is GDPR and CCPA compliant, with enterprise-grade security to keep your data safe. Your insights are private – no sharing with nosy neighbors.
Amplitude isn’t just about tracking numbers; it’s about telling the story behind them. Its standout features include behavioral cohorts, advanced funnel analysis, and predictive insights. Plus, it’s got a slick interface that’s easy to navigate.
Getting started is as simple as ordering a braai pack. Once you’re signed up, you’ll integrate it with your product (don’t worry, we’ll help), define key events, and start collecting data. Before you know it, you’ll be making data-driven moves like a pro.
Amplitude’s pricing is as flexible as a yoga instructor. There’s a free plan to get you started, perfect for small teams or testing the waters. As your business grows, paid plans offer advanced features and custom pricing to suit your needs. We can help you navigate the options, so you don’t spend a cent more than you need to – lekker deal, right?
While GA4 provides a strong foundation for tracking overall user behavior, Amplitude takes it to the next level with powerful, user-centric insights that uncover how individuals engage with features, drive retention, and fuel product growth.