Strategic engagement: Using Braze for growth
In today's competitive mobile landscape, keeping users engaged and loyal is crucial for your app’s success. Braze, a powerful customer engagement platform, empowers businesses to implement personalised strategies that drive growth by boosting user retention and loyalty. This article explores how you can leverage Braze to achieve these goals through strategic engagement tactics.
Understanding the power of personalised engagement
- 78% of consumers expect brands to personalise their interactions (McKinsey & Company).
- Personalised emails drive 6x higher transaction rates than non-personalised ones (Experian Marketing Services).
- 71% of mobile app users churn within 90 days (Localytics).
Personalised engagement fosters deeper connections with users, leading to:
- Increased user satisfaction and loyalty
- Improved app retention rates
- Higher conversion rates and lifetime value
- Enhanced brand advocacy and positive word-of-mouth
Leveraging Braze for personalised engagement
Braze offers a robust suite of tools to implement personalised engagement strategies. Let's delve into key tactics:
1. Segmentation and targeting
- Segment users based on demographics, behaviour, interests, and preferences.
- Deliver targeted campaigns that resonate with each segment's unique needs and motivations.
- Utilise dynamic content to tailor messaging within campaigns for even greater personalisation.
2. Multi-channel messaging
- Reach users across multiple channels, such as push notifications, in-app messages, email and SMS.
- Optimise delivery times based on user behaviour and past engagement data.
- Create cross-channel journeys that seamlessly guide users towards desired actions.
3. Real-time engagement
- Trigger automated messages based on user actions and events within the app.
- Offer relevant recommendations and promotions in real time based on user behaviour.
- Implement A/B testing to optimise messaging and engagement strategies.
4. Gamification and incentives
- Incorporate gamification elements like points, badges and leaderboards to motivate users.
- Offer personalised rewards and incentives based on user achievements and milestones.
- Create a sense of community and belonging through interactive features and challenges.
5. Feedback and surveys
- Gather user feedback through in-app surveys and polls.
- Use feedback to personalise future interactions and address user concerns.
- Close the feedback loop by responding to user comments and suggestions.
Why you should choose Braze to increase user retention and loyalty
Braze, a powerful customer engagement platform, equips you with the tools to unlock this potential by crafting personalised experiences that captivate users and fuel loyalty.
Imagine sending relevant recommendations, timely offers and targeted campaigns that speak directly to each user's needs and preferences. That's the magic of Braze's segmentation and multichannel messaging features. But remember, personalisation must prioritise privacy. Ensure you comply with data regulations and obtain user consent before diving in.
Start small! Begin with simple tactics like segmenting users by demographics or app behaviour. Then, leverage Braze's dynamic content to tailor messaging within campaigns for an extra touch of personalisation. Remember, it's all about iteration. Experiment with different messaging strategies, channels and delivery timings, analysing key metrics like engagement, conversion and churn rates to optimise your approach.
Don't forget the power of real-time engagement! Trigger customised messages based on user actions, offer personalised incentives and even gamify the experience to keep users coming back for more. Remember, personalisation fosters deeper connections, ultimately driving growth for your app. So unleash the power of Braze and unlock user engagement strategies that turn casual users into loyal fans!
Supercharge your growth: Braze Insights for powerful personalisation
Braze's Insights dashboard empowers you to gain valuable insights into user behaviour and preferences. This data can inform your segmentation, targeting and content creation strategies for even more impactful campaigns.
By implementing these strategic engagement tactics with Braze, you can personalise your user experience, foster deeper connections and ultimately drive sustainable growth for your app.
Ready to experience the power of Braze’s strategic engagement?
- Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.
- Chat with our experts: Discuss your goals and get a custom ROI analysis.
