Amplitude's Product-Led Growth Guide Volume 1: What Is PLG?
Unlocking Product-Led Growth (PLG)
What’s the Deal with PLG?
Product-Led Growth (PLG) is all about letting your product do the heavy lifting when it comes to growing your business. Forget the old-school methods of relying on sales or marketing to acquire, retain, and monetise customers. PLG puts your product at the centre of the action and watches the magic happen.
It’s not just about bringing in new users—it’s about keeping them engaged and making sure they stick around long enough to become paying customers.
The Product-Led Customer Journey
So, how does PLG actually work? It’s a journey—one that starts with acquisition and ends with monetisation. But here’s the twist: the product itself drives every stage:
- Acquisition: You’ll attract users with viral features and compelling content (no hard sell needed).
- Activation: Make onboarding easy and let users experience the "aha" moment quickly.
- Engagement & Retention: Keep users returning for more with triggers that make them stick around.
- Monetization: Watch users convert to paying customers; no sales team is required.
What Environment Does PLG Need?
PLG isn’t a one-size-fits-all solution—it thrives in certain environments:
- Data-Driven Culture: You need to know how your users behave. The better the insights, the better your growth strategy.
- The Right Tech: Tools like onboarding flows, CRM systems, and analytics platforms are must-haves to make sure your product does its job without the need for heavy intervention.
Building the Right Team for PLG
To make PLG work, you need a well-rounded team. You’ll need data lovers who can read the signs, creatives who can keep users engaged, and experimenters who want to test everything. The key? Constant iteration and a growth mindset.
Ready for PLG?
PLG isn’t for everyone. It works best if:
- Users can actually self-activate.
- The product’s value is clear from the get-go.
- You’re ready to shift gears from traditional sales methods and let the product lead the way.
How Do You Stack Up?
Want to know if your organisation is ready to embrace PLG? It all comes down to a few things: growth, culture, and infrastructure. If you’ve got the right tech and team in place, you might be closer to PLG than you think!
Get Started Now
PLG is the future, and it’s time you joined the party. Get all the insights, tools, and best practices you need to start driving growth through your product. Download the Full PDF Guide to learn how to make PLG work for you. If you want to jump straight into seeing a Product-Led Growth Platform, book a demo with our team