16th April 2024 — YOUKNOW Technologies, specialists in providing data-driven solutions that help businesses optimise their marketing strategies and improve customer engagement, proudly announces its achievement of Orbit-Level status within the Braze Alloys partner ecosystem.

Braze Alloys partnership status is determined by several factors — accreditation, measured by the amount and depth of Braze certifications; delivery outcomes, measured by the volume of Braze customers; business performance, evaluated through influenced revenue and sourced opportunities; and adoption of the Braze platform.

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South Africa's E-commerce Boom Demands Sophisticated Customer Engagement

South Africa's e-commerce market is experiencing explosive growth, with sales reaching a record R71 billion (roughly $4.9 billion USD) in 2023. This surge presents both opportunities and challenges for local businesses. While online retail flourishes, particularly in clothing (30% market share) and groceries (22.3% market share), customer expectations are also evolving. A recent study found that 73% of online retailers believe exceptional customer service is critical for success.

South Africa's App Boom: Decoding Consumer Habits and Winning Strategies

South Africa's mobile app landscape is flourishing, with app downloads reaching new heights. But how are South Africans using these apps, and which sectors are leading the charge? Let's delve into the local app scene and explore winning strategies for businesses.

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App Downloads on the Rise

According to Statista, South Africa's smartphone penetration is expected to reach over 70% by 2025, fueling the app download frenzy. A report by World Wide Worx indicates that South Africans downloaded an average of 40 apps per phone in 2023. This presents a massive opportunity for businesses to connect with their audience on a personal and interactive level.

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Understanding the Customer Journey

While downloads are impressive, a good customer experience is key to app retention. Research by Rogerwilco reveals that "good" customer experience is becoming the bare minimum for South African consumers. The report highlights the importance of a seamless customer journey within the app. This translates to user-friendly interfaces, intuitive navigation, and quick resolution of in-app issues.

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The App Race: Who's Winning?

The "app race" is a close call, with different sectors vying for dominance. Retail apps are strong contenders, with convenient features like online shopping and loyalty programs attracting users. On the other hand, financial apps, particularly those in the banking and insurance sectors, are experiencing significant growth due to the increasing demand for mobile banking and on-the-go financial management. Social media and messaging apps remain ever-popular, showcasing the continued importance of staying connected.

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Email Marketing: Alive and Kicking!

Despite the app boom, email marketing remains a powerful tool. A study by Mailchimp indicates that South Africa's average email open rate is 32.4%, slightly higher than the global average. This highlights the continued relevance of email for targeted communication and driving customer engagement.

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Exploring the Benefits of the YOUKNOW Technologies and Braze Partnership

As part of the article, let's imagine a scenario where our CEO, Kelvin Jonck at YOUKNOW Technologies, engages in a conversation about the partnership with a prospective client at an event:

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Over a Coffee:

Prospective Client: "So I read about your new partnership with Braze. How does this expand your service and how would this make my business practically more efficient and profitable? What are the day-to-day benefits?"

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Kelvin: "Absolutely, let me break it down for you. Our partnership with Braze means we can offer you a comprehensive solution for optimising your customer engagement strategies. With Braze's powerful platform combined with our expertise in data-driven solutions, you can expect several benefits. Firstly, you'll gain access to more granular data, allowing for deeper insights into your customer behaviour. This means you can tailor your marketing efforts with precision, reaching the right audience with the right message at the right time. Secondly, better customer tracking means you can understand your customers' journey more effectively, identifying pain points and opportunities for improvement. And finally, easy integration ensures a seamless experience for your team, saving time and resources that can be better allocated elsewhere. Ultimately, these day-to-day benefits translate into improved efficiency and profitability for your business."

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This conversational approach not only introduces Braze but also highlights the practical benefits and day-to-day advantages of the partnership between YOUKNOW Technologies and Braze.

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Background Information

Since 2013, YOUKNOW has been at the forefront of efficient customer engagement and communication strategies for African brands, utilising the world's best technology. As a prominent partner in the innovative Braze Alloys ecosystem, we specialise in transforming how brands connect with their audiences. YOUKNOW is your essential partner in building robust data strategies and crafting compelling customer journeys. Our expert team is dedicated to seamlessly integrating advanced technologies, ensuring your brand not only meets but exceeds your strategic goals. From initial consultation to full-scale implementation and beyond, YOUKNOW is committed to elevating your customer interactions and boosting your revenue through superior engagement solutions.

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Key Benefits of the Partnership:

• X% Savings in Costs: Through our partnership, brands can expect significant savings in costs, optimising their marketing spend for maximum ROI.
• More Granular Data: With YOUKNOW's solutions, brands gain access to more granular data, allowing for deeper insights and more targeted campaigns.
• Better Customer Tracking: Our advanced tracking capabilities ensure better customer tracking, enabling brands to understand and anticipate customer needs more effectively.
• Easy Integration: YOUKNOW's solutions seamlessly integrate with Braze, providing a hassle-free experience for brands looking to enhance their customer engagement strategies.

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Spokesperson Quote

“We appreciate the dedication and focus from the YOUKNOW team to help our customers realise maximum value from the Braze platform,” said Gareth Ballard, VP, Partnerships of Braze. “Achieving this status is no small feat, and it’s a great demonstration of the effort from the YOUKNOW team. It’s an exciting time to be a Braze partner, and I look forward to seeing how YOUKNOW continues to drive value for our customers.”

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About YOUKNOW Technologies

Founded in 2014 by our CEO, Kelvin Jonck, YOUKNOW was established from a need to help African digital professionals outpace their competition by expertly leveraging top global technology within a local context.

Our mission is straightforward: we identify the world's leading technology companies and ensure that African companies can leverage those technologies to realise full ROI. We've curated the most effective tech stack to meet their needs and support it with a team of local experts specialised in these technologies.

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About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to AI-powered experimentation and optimisation, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognised as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.

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PARTNER MEDIA CONTACT:

Camille Darné

Email: cami@youknow.co.za

Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.

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PARTNER MEDIA CONTACT:

Camille Darné

Email: cami@youknow.co.za

Imagine planning a birthday party for everyone in your town – a logistical nightmare! It would be impossible to cater to everyone's tastes and interests. Marketing used to be similar, relying on broad messages aimed at a generic audience. But just like planning a targeted party, technology has revolutionised marketing.

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Gone are the days of clunky methods like focus groups and surveys. Today, we can leverage powerful digital tools like Audiense to understand your ideal audience in much deeper ways. You just have to start the conversation. 

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Audiense uses advanced social listening and data analysis to uncover hidden insights about your target market. This allows you to create detailed profiles that go beyond demographics, revealing their online behaviour, interests, and even the conversations they're having. 

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This level of granularity empowers you to craft personalised messages that resonate on a deeper level, leading to higher engagement, conversions, and ultimately, a much more successful marketing campaign.

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We are bringing consumer research into the digital era

Traditionally, audience research involved surveys, focus groups and other time-consuming methods. Audiense revolutionises this process by leveraging big data and social listening.

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Exploring Audiense's audience intelligence

Audiense offers a comprehensive suite of audience intelligence products to cater to your specific needs. 

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Digital intelligence

Uncover valuable insights into your target audience's overall digital activity and interactions across various platforms. This helps you identify where your audience spends its time online and the type of content they engage with.

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Social intelligence

Go beyond demographics and delve into the "why" behind your audience's behaviour. Social intelligence tools from Audiense analyse social media activity to reveal real-world affinities and interests.

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Demand intelligence 

Understand your audience's demand for talent, brands and intellectual properties (IPs). This cutting-edge tool leverages social and digital signals to provide a comprehensive view of your audience's preferences.

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Building audience segments with Audiense Insights

Audiense Insights empowers you to create highly granular audience segments based on a rich set of criteria. Here's how:

1. Define your target audience: Start by outlining your ideal customer profile. Consider demographics, interests, online behaviour and any other relevant characteristics.
2. Leverage Audiense's data: Explore Audiense's vast database of social media profiles and online activity to identify individuals who match your target audience criteria.
3. Segment and refine: Audiense allows you to segment your audience based on various filters, such as demographics, interests, keywords and social media behaviour. You can further refine these segments to create hyper-targeted groups.

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Benefits of hyper-targeted marketing with Audiense

By creating audience segments with Audiense, you unlock a multitude of benefits.

• Increased engagement: Tailored messages resonate better with your audience, leading to higher engagement rates and click-throughs.
• Improved conversion rates: When your messaging is laser-focused on specific needs and interests, conversions are more likely to occur.
• Enhanced brand relevance: Hyper-targeted campaigns demonstrate a deeper understanding of your audience, fostering brand loyalty and trust.
• Optimised ad spend: Target the right audience at the right time, eliminating wasted ad spend on irrelevant demographics.

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Don't settle for generic marketing. With Audiense, you can create hyper-targeted campaigns that resonate with your audience, driving engagement, conversions and, ultimately, success.

South Africa's vibrant mix of cultures and languages shapes its digital marketing landscape in fascinating ways.  Unlike some countries with a more uniform online presence, South Africa demands a nuanced approach.  Internet access varies across regions, and local preferences and languages play a crucial role.  To truly connect, marketers need to tailor their strategies to resonate with each unique segment of this dynamic online market.  It's not a one-size-fits-all game – it's a celebration of the country’s rich diversity.

The South African marketing scene is undergoing a transformation. Customers are savvier than ever, demanding personalised experiences that cater to their specific needs and preferences. To stay ahead of the curve, brands need to embrace innovative customer engagement and personalisation strategies. 

The top 10 customer engagement and personalisation trends in sa for 2024

1. The rise of A-powered personalisation

Artificial intelligence (AI) is no longer science fiction; it's playing a central role in marketing. In 2024, we'll see a surge in AI-powered personalisation. Predictive AI will anticipate customer needs and recommend relevant products or services. Generative AI will craft personalised content that resonates with individual customers, boosting engagement.

Braze, a leading customer engagement platform, is at the forefront of this trend. Their platform leverages AI to analyse customer data and deliver real-time personalisation across channels. 

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2. Data-driven customer journeys

Gone are the days of generic marketing messages. In today's data-driven world, customers expect a seamless journey tailored to their specific interactions with your brand. By leveraging customer data from various touchpoints (website visits, app interactions, purchase history), brands can create personalised experiences across the entire customer lifecycle. This includes targeted email campaigns, personalised product recommendations, and dynamic website content.

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3. The power of communities

Building brand communities fosters a sense of belonging and loyalty. In 2024, we'll see a rise in brands fostering online communities where customers can connect, share experiences, and provide valuable feedback. 

These communities offer valuable insights into customer needs and preferences, allowing brands to refine their personalisation strategies. Braze provides the tools to manage and engage these communities effectively, fostering two-way communication and building stronger customer relationships. Chat with our experts to learn how their platform can help you build and nurture thriving brand communities.

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4. The integration of offline and online experiences

The lines between offline and online experiences are blurring. Customers expect a consistent brand experience regardless of whether they're interacting online or in a physical store. In 2024, we'll see a rise in omnichannel personalisation. 

Brands will leverage customer data to deliver targeted messages and promotions across all touchpoints, creating a unified customer journey. Braze excels at omnichannel marketing, allowing you to orchestrate personalised campaigns across various channels, including SMS, email, push notifications, and in-app messaging.

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5. The privacy-first approach

With increased data privacy regulations, brands need to tread carefully when it comes to customer data. In 2024, transparency and customer trust will be paramount. Brands need to be clear about how they collect and use customer data, and they must obtain explicit customer consent. Personalisation efforts should be based on data that customers have willingly provided.

The POPIA (Protection of Personal Information Act) regulates how businesses collect, use, and store customer data. It emphasizes transparency and customer consent, aligning with the privacy-first approach mentioned in the trends. 

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6. Social media and influencer marketing

South Africa's social media space is thriving! According to Kepios, the user base grew by a significant 200,000, representing a 0.8% increase from early 2023. This continues the upward trend observed throughout 2023. As of 2024, an impressive 42.8% of South Africa's population, roughly 26 million people, are active social media users. It's important to consider that, similar to previous years, this figure might not account for entirely unique individuals.

South African consumers are glued to social media, with Facebook and YouTube reigning supreme. But the game doesn't stop there. Instagram is a haven for influencers and aspirational lifestyles, LinkedIn connects professionals, Twitter fosters real-time conversations, and TikTok and Pinterest are on the rise. This rich tapestry of platforms demands a strategic social media marketing approach. 

For example, Sindi Ngwenya is a popular South African chef who uses her platform to promote healthy and delicious recipes. She partners with food brands to create content featuring their products, but also incorporates them into her recipes in a way that feels natural and beneficial for viewers. For example, showcasing a new spice range by using it to create an exciting dish.

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Challenges to customer engagement and personalisation in South Africa

South Africa's digital marketing landscape is rich with potential, but also presents unique challenges. Catering to a diverse population with varying preferences requires a nuanced approach. Bridging the digital divide between urban and rural areas necessitates creative solutions. Marketers must also navigate cultural sensitivities to ensure messaging resonates with local audiences. Keeping pace with the ever-evolving digital landscape adds another layer of complexity. Despite these hurdles, South Africa offers a dynamic and rewarding digital marketing environment for those who can adapt and innovate.

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The South African marketing landscape is evolving rapidly. By embracing these top customer engagement and personalisation trends, brands can connect with customers on a deeper level, drive loyalty, and achieve sustainable growth. Schedule a personalised demo with Braze to explore how their innovative platform can empower you to deliver exceptional customer experiences in 2024 and beyond.

Growth marketing thrives on innovation and continuous improvement. Technology serves as the backbone of this approach, empowering marketers to acquire new customers, retain existing ones, and propel business growth. 

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Streamlining customer acquisition

Technology fuels various channels for customer acquisition, enabling growth marketers to target high-value audiences with laser precision. Here are some prominent examples:

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Marketing automation

Automating repetitive tasks like email marketing, social media posting and lead nurturing frees up valuable time for marketers to focus on strategic initiatives. Marketing automation platforms also enable personalised outreach at scale, significantly improving conversion rates.

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Data-driven targeting

Growth marketers leverage customer data to identify ideal customer profiles and tailor messaging accordingly. This data can be gleaned from website analytics, social media engagement and CRM systems. By segmenting audiences based on demographics, interests and behaviours, marketers can deliver highly relevant content that resonates with specific customer segments.

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Paid advertising platforms

Paid advertising platforms like Google Ads, Facebook Ads and LinkedIn Ads offer sophisticated targeting options that allow marketers to reach their target audience across various online channels. These platforms also provide valuable insights into campaign performance, enabling marketers to optimise their spend for maximum return on investment (ROI).

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Fostering customer retention

Technology plays a pivotal role in retaining customers and nurturing long-term loyalty. Here's how:

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Customer relationship management (CRM)

CRMs provide a centralised platform for managing all customer interactions. Growth marketers can leverage CRMs to segment customers based on their purchase history, support inquiries and engagement levels. This data can then be used to personalise communication and deliver targeted promotions or loyalty programmes.

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Marketing automation for retention

Marketing automation can be effectively employed to nurture customer relationships post-acquisition. Automated email sequences can be triggered based on customer behaviour, such as abandoned carts or inactivity. These sequences can provide educational content, personalised recommendations or exclusive offers to re-engage customers and incentivise repeat purchases.

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Customer feedback and analytics

Technology empowers growth marketers to gather real-time customer feedback through surveys, polls and social media monitoring. Analysing this feedback helps identify areas for improvement and tailor product or service offerings to better meet customer needs. Additionally, customer journey analytics tools can be used to track customer interactions across different touchpoints and identify potential drop-off points.

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Personalisation at scale

Personalisation is a cornerstone of growth marketing, and technology makes it possible to deliver customised experiences to each individual customer. Here's how technology fuels personalisation:

Cool resources for you: A/B testing

Technology has revolutionised growth marketing, transforming it from an art form into a data-driven science. By leveraging the power of technology, growth marketers can acquire high-value customers, foster deeper customer relationships, and drive sustainable business growth. As technology continues to evolve, growth marketers can expect even more sophisticated tools and techniques to emerge, further amplifying the impact of their efforts.

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Unleash growth marketing efficiency with Braze

Technology fuels growth marketing, but managing a complex martech stack can be a hurdle. Braze bridges this gap by centralising your efforts. It integrates with various tools, providing a unified view of your customer journey.

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Braze empowers you to acquire high-value customers with laser-focused targeting, nurture loyalty with personalised experiences, and optimise campaigns through A/B testing.

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Ready to experience lifestyle marketing with Braze?

• Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs:
• Chat with our experts: Discuss your goals and get a custom ROI analysis.
• Don't wait. Maximise your marketing strategy with Braze today.

Strategic engagement: Using Braze for growth

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In today's competitive mobile landscape, keeping users engaged and loyal is crucial for your app’s success. Braze, a powerful customer engagement platform, empowers businesses to implement personalised strategies that drive growth by boosting user retention and loyalty. This article explores how you can leverage Braze to achieve these goals through strategic engagement tactics.

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Understanding the power of personalised engagement

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• 78% of consumers expect brands to personalise their interactions (McKinsey & Company).
• Personalised emails drive 6x higher transaction rates than non-personalised ones (Experian Marketing Services).
• 71% of mobile app users churn within 90 days (Localytics).

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Personalised engagement fosters deeper connections with users, leading to:

• Increased user satisfaction and loyalty
• Improved app retention rates
• Higher conversion rates and lifetime value
• Enhanced brand advocacy and positive word-of-mouth

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Leveraging Braze for personalised engagement

Braze offers a robust suite of tools to implement personalised engagement strategies. Let's delve into key tactics:

1. Segmentation and targeting

• Segment users based on demographics, behaviour, interests, and preferences.
• Deliver targeted campaigns that resonate with each segment's unique needs and motivations.
• Utilise dynamic content to tailor messaging within campaigns for even greater personalisation.

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2. Multi-channel messaging

• Reach users across multiple channels, such as push notifications, in-app messages, email and SMS.
• Optimise delivery times based on user behaviour and past engagement data.
• Create cross-channel journeys that seamlessly guide users towards desired actions.

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3. Real-time engagement

• Trigger automated messages based on user actions and events within the app.
• Offer relevant recommendations and promotions in real time based on user behaviour.
• Implement A/B testing to optimise messaging and engagement strategies.

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4. Gamification and incentives

• Incorporate gamification elements like points, badges and leaderboards to motivate users.
• Offer personalised rewards and incentives based on user achievements and milestones.
• Create a sense of community and belonging through interactive features and challenges.

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5. Feedback and surveys

• Gather user feedback through in-app surveys and polls.
• Use feedback to personalise future interactions and address user concerns.
• Close the feedback loop by responding to user comments and suggestions.

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Why you should choose Braze to increase user retention and loyalty

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Braze, a powerful customer engagement platform, equips you with the tools to unlock this potential by crafting personalised experiences that captivate users and fuel loyalty.

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Imagine sending relevant recommendations, timely offers and targeted campaigns that speak directly to each user's needs and preferences. That's the magic of Braze's segmentation and multichannel messaging features. But remember, personalisation must prioritise privacy. Ensure you comply with data regulations and obtain user consent before diving in.

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Start small! Begin with simple tactics like segmenting users by demographics or app behaviour. Then, leverage Braze's dynamic content to tailor messaging within campaigns for an extra touch of personalisation. Remember, it's all about iteration. Experiment with different messaging strategies, channels and delivery timings, analysing key metrics like engagement, conversion and churn rates to optimise your approach.

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Don't forget the power of real-time engagement! Trigger customised messages based on user actions, offer personalised incentives and even gamify the experience to keep users coming back for more. Remember, personalisation fosters deeper connections, ultimately driving growth for your app. So unleash the power of Braze and unlock user engagement strategies that turn casual users into loyal fans!

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Supercharge your growth: Braze Insights for powerful personalisation

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Braze's Insights dashboard empowers you to gain valuable insights into user behaviour and preferences. This data can inform your segmentation, targeting and content creation strategies for even more impactful campaigns.

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By implementing these strategic engagement tactics with Braze, you can personalise your user experience, foster deeper connections and ultimately drive sustainable growth for your app.

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Ready to experience the power of Braze’s strategic engagement?

• Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.
• Chat with our experts: Discuss your goals and get a custom ROI analysis.

We are all in the swing of 2024, but that doesn't mean there isn't time to innovate strategies. One thing becomes immediately clear: Key Performance Indicators (KPIs) and aligning teams towards common goals is not just another resolution, it's a recipe for success. But for many organisations, navigating the often-murky waters of KPI planning can be a challenge. Enter Mixpanel, a powerful analytics tool that emerges as a game-changer in this landscape.

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Why is KPI planning crucial?

it's the strategic road map that guides your teams towards achieving those coveted organisational objectives. However, setting and communicating clear KPIs often presents a double whammy – a lack of clarity and fragmented understanding. This is where Mixpanel steps in, streamlining the process with its data democratisation superpowers.

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Imagine a world where data isn't locked away in technical silos, but readily accessible and comprehensible to everyone, regardless of their tech background. Mixpanel makes this a reality, breaking down data walls and fostering cross-functional collaboration through a unified data language. Teams across departments can finally speak the same language, visualising KPIs on a centralised platform, driving alignment and efficiency like never before.

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But isn't all data valuable?

Not quite. We've all fallen victim to the allure of "vanity metrics," shiny numbers that look good but lack real business impact. Mixpanel helps you cut through the noise, guiding you towards identifying and prioritising metrics that truly matter. These are the actionable insights that move the needle, aligning with your overarching business goals and propelling you towards long-term success.

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But data alone isn't enough. Effective communication is key, and Mixpanel fosters a shared language within your organisation. Teams can discuss data with confidence, make informed decisions based on insights, and collaborate effectively, ensuring everyone is on the same page. This data-driven culture empowers everyone to contribute towards meeting the KPIs that matter, propelling your organisation to new heights.

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Seamlessly implementing Mixpanel doesn't just happen. Practical tips and strategies are your secret weapons. From navigating common challenges to maximising the platform's benefits, our guides ensure a smooth transition to a data-driven approach.

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Embrace 2024 with clarity, alignment and the right metrics. Let Mixpanel be your compass, guiding you towards a year of data-driven success. Remember, your team is your greatest asset, and with the right tools and language, they can unlock the full potential of your KPIs. So, chart your course, empower your teams, and watch your goals materialise in the exciting year ahead.

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Ready to unleash the power of data-driven KPI planning? Mixpanel is waiting. Why are you?

As we embark on a new year, aligning teams and focusing on the right metrics cannot be overstated. Mixpanel emerges as a valuable ally in this journey, democratising data, fostering a shared language, and, ultimately, helping organisations thrive in an era of data-driven decision-making. By embracing Mixpanel and its capabilities, businesses can set the stage for a successful, metrics-driven 2023.

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Ready to experience Mixpanel's power? Schedule a demo and let's build a better digital future, together. Unsure if Mixpanel is right for you? No worries! Get a personalised assessment from our martech experts and shape your brand's success today.

In the ever-evolving realm of digital marketing, enhancing return on investment (ROI) remains a paramount objective for businesses. With the advent of advanced marketing automation platforms, such as Braze, achieving this goal has become more attainable than ever before. Braze stands out as a powerful solution in this arena, offering unparalleled automation capabilities that drive efficiency and effectiveness in campaign management.

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Understanding Braze Automation

Braze is a comprehensive customer engagement platform that empowers marketers to orchestrate personalised and targeted campaigns across various channels, including email, push notifications, and in-app messaging. At the heart of Braze's effectiveness lies its robust automation features, enabling marketers to streamline workflows and deliver timely, relevant content to their audience.

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1. Campaign Workflow Automation

Braze's standout feature lies in its ability to automate entire campaign workflows. Through Braze, marketers can design intricate sequences of messages and actions based on user behaviour, preferences, or predefined triggers. This ensures that each customer receives a tailored experience, ultimately leading to higher engagement and conversion rates.

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2. Personalisation at Scale

Braze excels in personalisation, enabling marketers to transcend basic demographic targeting. Leveraging user data, the platform delivers hyper-personalised content, such as product recommendations, exclusive offers, and personalised messages. Automation further facilitates the scaling of these personalised efforts, reaching a broader audience without sacrificing individualisation.

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Achieving higher ROI through Braze automation

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1. Optimised Timing and Frequency

Timing is paramount in digital marketing, and Braze's automation capabilities help marketers capitalise on opportune moments. By analysing user behaviour and engagement patterns, Braze automates message delivery at optimal times, increasing the likelihood of user interaction. Additionally, the platform aids in managing message frequency, preventing over-communication and audience fatigue.

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2. A/B Testing for Continuous Improvement

Braze simplifies the A/B testing process, enabling marketers to experiment with various campaign elements seamlessly. Through automation, these tests are conducted efficiently, with real-time analysis of results. This iterative approach empowers marketers to refine their strategies continually, thereby enhancing campaign performance and maximising ROI over time.

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3. Segmentation for Targeted Communication

Effective communication hinges on understanding the audience, and Braze excels in audience segmentation. Automation facilitates dynamic segmentation based on user behaviour and attributes. Marketers can craft highly targeted campaigns for specific segments, ensuring message resonance. This precision not only boosts engagement but also contributes significantly to ROI by focusing resources on high-potential customer groups.

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ROI Analysis with Braze

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To truly maximise ROI, thorough analysis and measurement of campaign performance are essential. Braze provides robust analytics tools offering insights into user engagement, conversion rates, and revenue generation. These insights are invaluable for refining future campaigns and optimising strategies.

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Key Metrics for ROI Analysis:

By using Braze's automation features and analysing these key metrics, marketers can make data-driven decisions, identifying what works best for their audience and continuously improving their campaigns for maximum ROI.

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Ready to experience the power of automation?

• Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.
• Chat with our experts: Discuss your goals and get a custom ROI analysis.

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Don't wait. Maximise your impact with Braze automation today.

Data silos make it hard for both management and other departments to get accurate insights from data, as siloed data is often incompatible with other data sets. Thankfully, SaaS tools like Domo business management can collate all of this data into one place, and make data and business management that much easier.

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Big data is, in a lot of ways, like a massive slab of marble. They’re both useless to anyone unless they are broken down into significantly smaller chunks and used correctly. For example, a marble staircase – or some incredibly valuable insights about your business that you can use to climb to new heights of success.

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Domo is a business management platform that turns data into insights, giving you the context you need for faster, better-informed decisions. Domo can automate many older traditional reporting processes by connecting you to your data in real time. That means that you’re only ever a few clicks away from the crucial insights you need to deliver an even better offering.

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Don’t take our word for it, though; check out the list of roles that Domo can fill at your business: Domo use cases for business management

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Domo business management for business intelligence teams

Domo can uniquely help your business turn dark data into actionable data and turn visualisations into business-wide applications. With Domo, your BI team can spend more time on strategic data analytics instead of wrangling data, and it can also reduce cycle times from weeks to minutes. Best of all? You have mobile access to all this data so that you can access it anytime, anywhere.

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Domo business management for marketing teams

If you’ve been searching for a tool that will show the leaders at your business just how important marketing is for your company, stop – you’ve found it. Domo unites marketing data with data from sales, finance, and any other department across your entire company. This empowers you to both maximise return on investment and prove the impact of marketing on your company.

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Domo business management for finance teams

It isn’t always easy to get an accurate picture of your company’s financial health, especially when the data you need is all over the place. Thankfully, Domo combines your finance data with data from marketing, sales, HR, and any other department you can think of.

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Domo business management for operations

If you’re like any other operations professional out there, then you are probably well aware of the value of communicating data. Unfortunately, it’s hard to convey things like company health and inefficiencies to leadership when you’re too busy wrestling with the data you need to be able to make decisions. Luckily, Domo can deliver operational insights in real time, so you can be 100% sure that you’re basing important decisions on the most accurate, complete and up-to-date info.

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Domo business management for sales teams

If you’re the head of sales, you’re going to want to be able to present accurate sales forecasts to upper management. Domo will allow you to do just that. With Domo, you can get instant access to up-to-date forecasts, broken down by each individual rep or rolled to any level of the sales hierarchy - right from your phone!

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Okay, Domo sounds great, but how do I know if it’s right for my company?

Wondering if Domo is the right business management tool for your company to leverage data insights? Then why don’t you try a free demo? You can book a demo through us here at YOUKNOW. If you still aren’t sure if Domo is for you, we can provide you with personalised advice on what tools are best for your needs.

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Contact us at YOUKNOW to discover the best martech stack for your company’s needs and goals. 

If you’re at the helm of a business, you’ll often want as much data informing your decision-making as possible. Otherwise, you’ll be firing blindly and hoping for the best. If you’re looking to back up your decisions with real-time data and insights, you’ll want a SaaS tool like Mixpanel analytics on your side that tracks user interactions across mobile and web applications.

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Let’s explore the various benefits that Mixpanel’s real-time tracking and agility offer.

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Get immediate insights for more informed decisions with Mixpanel analytics

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As mentioned previously, Mixpanel can provide your business with data and analytics on how users interact with your web and mobile applications as it happens. This is an enormously useful tool, as it empowers you to make well-informed decisions that respond to customer behaviour as it shifts and changes in real-time.

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For example, if you notice a pretty big drop-off in user engagement, you can swiftly get things back on track by optimising your application or launching targeted promotions to retain users.

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Create custom reports for actionable insights with Mixpanel analytics

Mixpanel is extremely versatile and enables you to create custom reports tailored to your specific business goals and KPIs. This means you can analyse and track metrics that are most important for you and your business. These reports will provide you with all the insights you need to make the best decisions for your specific business objectives.

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With Mixpanel analytics, you can measure a wide variety of metrics, including:

• User engagement
• Retention rates
• Conversion rates
• The effectiveness of any special features your product offers

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Leverage Mixpanel analytics for better user engagement

Mixpanels analytics will provide your business with a wealth of data that will help you and your team better understand your users and how they engage with your applications. This can help you optimise the user experience, identify your customer’s pain points, and enhance features that they like. Done correctly, this will improve both improve user engagement and ensure your customers keep coming back.

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Identify web and mobile support opportunities with Mixpanel analytics

Mixpanel’s ability to track both web and mobile applications makes it an incredibly useful tool for businesses. More and more users are accessing applications from their phones, so being able to track the behaviour of both mobile and web customers is vital.

These insights can help you easily create a seamless user experience for all your consumers, regardless of the platform they’re on.

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Get a competitive advantage with Mixpanel analytics

In a competitive business landscape, businesses that can adapt quickly to changes in user behaviour and make well-informed decisions are sure to come out on top. Mixpanel’s real-time analytics tracking and agility make it much easier to notice trends in your market and switch things up on the fly. If you’re responding to consumer behaviour trends faster than your competitors, you have a competitive edge that can drive your business to ever higher levels of success.

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Alright, I’m interested, but where can I try Mixpanel out?

If you want to see just how much of a difference Mixpanel analytics can make to your business, book a demo with us at YOUKNOW. 

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Whether you think Mixpanel might be right for you, or if you’re looking for other useful tools to add to your martech stack, contact us now for some expert advice.

Consumers' attention spans are shrinking, and we can’t blame them for it! The average consumer is often inundated by hundreds and sometimes even thousands of advertisements every day. So, you can’t possibly expect them to click on your business’s generic ad. Luckily, Braze Action Paths can provide your business with the power of real-time personalisation.

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If you want your marketing campaign to stand out from the crowd, you’ll need to deliver personalised experiences to your customers. Real-time personalisation has become more of a necessity than a bonus, as most consumers expect it, and many feel frustrated when they don’t experience it.

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Basically, if your business does not have the ability to personalise messages and dynamically segment audiences based on real-time data, then you’re risking leaving serious money on the table. But Braze Action Paths can help!

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What are Braze Action Paths & how can they help with real-time personalisation?

In years past, personalisation at scale was a rather hefty investment for companies of all sizes. Building the backend of these personalised experiences was both a costly and time-consuming ordeal for marketers. Syncing up your data, engineering and marketing teams into one streamlined unit used to take months at a time. But not anymore!

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To simplify the process of automating key moments in the customer journey, Braze built and launched Braze Action Paths. These Action Paths allow marketers to create, define and trigger user experiences based on the actions customers take within an assigned time period, without ever having to write a single line of code.

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Braze makes it so easy to compose messages and build custom personalised journeys with its drag-and-drop interface. In the past, marketing teams had to dial back on innovations due to constraints with resources, but Braze makes it possible for marketers to perform a range of game-changing marketing activities, delivering real-time personalisation for each customer.

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Creating customer journeys with real-time personalisation with Braze

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Step 1: Define the action

To get your customers started on their personalised journeys, you’ll need to define the action that will start this journey. For example, if you want to create personalised messaging based on actions your visitors take on your website, you can easily add a component to your Canvas customer journey to do this.

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Step 2: Set your time period in action settings

Action Paths allow you to define how long your customer has to perform a specific action, and you can even specify the exact number of seconds, minutes, hours or even days. You can also define advancement behaviour, such as whether your customers will move to the next step immediately or with a delay.

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Step 3: Take the marketing magic up a notch with ranking

Braze’s ranking capabilities can help hone in on your messaging based on the highest priority actions for your brand. This will help send your users down the most important path. For example, you can have a Canvas with a one-day window, with the highest priority action set as “makes a purchase,” and the secondary action set as “starts a session”

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If you use ranking, when those 24 hours are up, users who have performed both actions will go down the path assigned to the higher-priority action. This delivers real-time personalisation your customers will love.

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Step 4: Craft your action groups

Triggers are used to define your action groups, and you can make these groups as specific as you need them to be. For example, you can define a trigger around general purchases made or more specific purchases. You can even set triggers around engagement activities, like the number of interactions your users have with your app or website.

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How can I get my hands on Braze & leverage its ability to deliver real-time personalisation?

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If your interest has been piqued by the power of Braze’s real-time personalisation, book a demo here at YOUKNOW. If you’d like to speak to a martech expert first to see if Braze is right for your business, contact us now.

Welcome to our video series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global Martech tools to improve your data skills. In today's episode, we explore Brandwatch's Open AI integration and how to use it! In this episode, our Brandwatch Product Lead, Shaun Pearson, shows us how to enhance social listening and analytics with advanced natural language processing and AI capabilities, such as improved sentiment analysis, content generation, and contextual insights.

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Step 1: Introduction to Brandwatch's OpenAI Integration

Brandwatch has recently integrated OpenAI into its platform. This integration improves the current Iris (Virtual Data Analyst) technology in Brandwatch. It reduces the time to insight, helping you understand what is driving peak volume on social media and giving you more context and themes to your social data, helping you make informed decisions for your brand's online strategy.

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Step 2: Summerise your Insights with Open AI

First, we need to work off a dashboard. We built a dashboard around the Durban July Event this year. Let's delve into a specific use case to illustrate the power of Brandwatch's OpenAI integration.

• On your dashboard, make sure Iris is toggled on.
• Then, for example, click on a data point on your Mention Volume graph, and a pop-up of your mentions found will arrive.
• From here, quickly summarise your mentions in the top right corner to get the main highlights of your data.
• Now, you have a bullet-pointed list of your data point’s main themes and topics.

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Step 3: Analysing Conversation Insights

This tool is extremely useful when tracking conversations and topics, whether it's your brand, a specific campaign, or an event, Open AI can help you gain a comprehensive understanding of the conversation. In this example, we analyse conversations before, during and after the event. By summarising all the mentions with Open AI (Iris Conversation Insights), one is able to understand outcomes, your audience and who and what made an impact such as Yezi Star, load-shedding and a snake of the loose at the event!

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To explore this integration further, watch this step-by-step tutorial, and head to our Youtube channel: How to use Open AI in Brandwatch | Now YOUKNOW How

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📱 If you want to learn more about Brandwatch, connect with our experts here.

💬 If you want us to make a tutorial on something specific, comment on our LinkedIn post here.

In today's fast-paced digital landscape, businesses thrive on data. The ability to collect, analyse, and transform data into actionable insights is a crucial factor that determines a company's success. This is where DOMO comes in, offering a powerful solution that empowers businesses to harness the full potential of their data and make informed decisions. In this blog post, we'll explore DOMO and how this technology can transform how businesses manage and utilise their data.

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Understanding DOMO

DOMO is a cloud-based business intelligence (BI) platform revolutionising how companies manage, visualise, and understand their data. It acts as a centralised hub for data integration, analysis, and reporting, making it easier for organisations to derive insights and drive data-driven decisions. The platform is designed with user-friendliness in mind, enabling users across various roles and departments to interact with data without needing specialised technical skills.

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Key Features and Benefits

• Data Integration: DOMO connects seamlessly with a wide range of data sources, whether they're from spreadsheets, databases, cloud services, or other applications. This eliminates the need for manual data extraction and transformation, saving time and reducing errors.
• Real-time Analytics: Businesses can access real-time data and insights through interactive dashboards and visualisations. This empowers decision-makers to respond quickly to changing conditions and make informed choices on the fly.
• Collaborative Environment: DOMO provides a collaborative platform where teams can work together on data analysis. Users can share insights, collaborate on reports, and discuss findings, fostering a culture of data-driven collaboration.
• Visualisations: The platform offers various visualisation options, from charts and graphs to custom dashboards. Visual representations of data make it easier to understand complex trends and patterns, enabling quicker and more accurate decision-making.
• Mobile Accessibility: In the era of remote work and mobile devices, DOMO ensures that critical insights are accessible on-the-go. Mobile apps allow users to stay connected to their data and make decisions even when they're not at their desks.
• Data Security: DOMO places a strong emphasis on data security. It offers features like role-based access controls and encryption to safeguard sensitive information and ensure compliance with data protection regulations.

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Transforming Businesses with DOMO

• Improved Decision-Making: DOMO's intuitive interface and real-time analytics enable organisations to make data-driven decisions quickly. Whether optimising marketing campaigns, monitoring sales performance, or identifying operational bottlenecks, DOMO empowers decision-makers with actionable insights.
• Enhanced Efficiency: By automating data integration and transformation, DOMO reduces the manual effort required for data preparation. This streamlines processes and allows teams to focus on analysis and strategy.
• Agility and Adaptability: In a rapidly changing business landscape, adaptability is crucial. DOMO equips businesses with the flexibility to adapt to new market trends and emerging opportunities.
• Customer-Centric Approach: With the ability to consolidate customer data from various sources, DOMO helps businesses gain a comprehensive view of their customers. This enables more personalised engagement and improved customer experiences.
• Data-Driven Culture: DOMO fosters a culture where employees across all levels of an organisation can engage with data, leading to informed discussions and data-driven strategies becoming the norm.

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Conclusion

In an era where data is the lifeblood of modern business, DOMO is a transformative technology that empowers companies to harness the true potential of their data assets. By providing a unified platform for data integration, analysis, and collaboration, DOMO helps organisations make data-driven decisions with confidence.