Take the hard work out of hard research
Knowing your audience isn’t just for research professionals who can run complex analysis in their sleep. The GWI platform makes it easy for anyone to become an expert on any audience, with smart tools that make it simple.

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Use rich data to guide your strategy
The GWI platform provides a level of detail you can’t find elsewhere. Easily turn your data into rich audience profiles with insights that enable you to go deeper.
Profile consumers with pinpoint accuracy
Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.
Connect at every touchpoint
Know your consumer's decision making processes at each stage of the purchase journey. Shape your message to engage with your audience in the moments that matter.
Reach your audience effectively
Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.
PRODUCT FEATURES
Tap into the world’s biggest digital consumer survey
Global coverage
Extensive coverage of 48+ countries
Compare global markets or deep-dive into specific regions to get insight into any local audience.
Extensive database
Access to 2.7B+ consumers worldwide
Tap into the world's largest ongoing study on the online consumer for quality research and coverage
Brand coverage
Availability of 4,000+brands
Explore perceptions, engagement, ownership and more around some of the world’s biggest brands
Audience profiling
Massive selection of 40,000+ attributes
Profile your audience in extreme detail, analysing robust data on interests, behaviours and more
Aaron Almeida
Insights partner, TikTok
GWI is your go-to platform for understanding your audience. It’s packed with data on consumer behavior, attitudes, and preferences across the globe. Think of it as the ultimate cheat sheet for knowing what your customers want – before they even know it themselves.
GWI collects data from surveys covering millions of people in over 50 markets worldwide. This data is then turned into easy-to-use dashboards and reports, giving you clear insights into your target audience’s habits, values, and buying behaviors.
From media consumption and social media habits to shopping preferences and brand perceptions, GWI covers it all. Want to know what’s trending on TikTok or why Gen Z loves a certain brand? GWI’s got you covered.
Ja, absolutely! Enterprises love GWI for its global reach and granular insights. Whether you’re planning a multi-market campaign or diving deep into niche audiences, GWI helps you get the intel you need to stay ahead.
For sure! GWI’s segmentation tools let you create highly targeted audience profiles based on demographics, interests, and behaviors. No more guessing games – you’ll know exactly who you’re talking to and what makes them tick.
Yes! GWI works seamlessly with other platforms like Tableau, Excel, and Google Sheets, so you can easily incorporate its data into your existing workflows. It’s all about making your life easier.
Very accurate! GWI uses robust survey methodologies and rigorous quality checks to ensure its data reflects real-world trends and behaviors. It’s trusted by leading brands worldwide – so you know it’s legit.
From marketing and advertising to e-commerce and media, GWI works for any industry looking to better understand its audience. Whether you’re launching a product or refining your messaging, GWI is your secret weapon.
GWI offers flexible pricing based on your needs. Whether you’re a startup exploring new markets or a global enterprise seeking detailed insights, there’s a plan for you. Reach out, and we’ll help you find the perfect fit – no strings attached.
GWI stands out for its global reach, granular data, and intuitive platform. It doesn’t just tell you who your audience is – it shows you how to connect with them on a deeper level. Plus, its frequent updates mean you’re always working with fresh insights.
It’s simple! Sign up, explore the platform, and start building your audience profiles. If you need help, our team is ready to guide you through the setup – like a friendly tour guide, but for data.