Take the hard work out of hard research

Knowing your audience isn’t just for research professionals who can run complex analysis in their sleep. The GWI platform makes it easy for anyone to become an expert on any audience, with smart tools that make it simple.

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Brands that love

GWI

Use rich data to guide your strategy

The GWI platform provides a level of detail you can’t find elsewhere. Easily turn your data into rich audience profiles with insights that enable you to go deeper.

GWI - Accuracy

Profile consumers with pinpoint accuracy

Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.

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Connect at every touchpoint

Know your consumer's decision making processes at each stage of the purchase journey. Shape your message to engage with your audience in the moments that matter.

GWI - Reach

Reach your audience effectively

Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.

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PRODUCT FEATURES

Tap into the world’s biggest digital consumer survey

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Global coverage

Extensive coverage of 48+ countries

Compare global markets or deep-dive into specific regions to get insight into any local audience.

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Extensive database

Access to 2.7B+ consumers worldwide

Tap into the world's largest ongoing study on the online consumer for quality research and coverage

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Brand coverage

Availability of 4,000+brands

Explore perceptions, engagement, ownership and more around some of the world’s biggest brands

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Audience profiling

Massive selection of 40,000+ attributes

Profile your audience in extreme detail, analysing robust data on interests, behaviours and more

GWI has been an absolute game changer for our business. Whereas our competition are making assumptions about the audiences they target, we are working with original insights derived from real data. This approach has driven incredible improvements in the performance of our campaigns, and increased both our retention rates and share of client budgets.

Aaron Almeida

Insights partner, TikTok

GWI Frequently Asked Questions

GWI is your go-to platform for understanding your audience. It’s packed with data on consumer behavior, attitudes, and preferences across the globe. Think of it as the ultimate cheat sheet for knowing what your customers want – before they even know it themselves.

GWI collects data from surveys covering millions of people in over 50 markets worldwide. This data is then turned into easy-to-use dashboards and reports, giving you clear insights into your target audience’s habits, values, and buying behaviors.

From media consumption and social media habits to shopping preferences and brand perceptions, GWI covers it all. Want to know what’s trending on TikTok or why Gen Z loves a certain brand? GWI’s got you covered.

Ja, absolutely! Enterprises love GWI for its global reach and granular insights. Whether you’re planning a multi-market campaign or diving deep into niche audiences, GWI helps you get the intel you need to stay ahead.

For sure! GWI’s segmentation tools let you create highly targeted audience profiles based on demographics, interests, and behaviors. No more guessing games – you’ll know exactly who you’re talking to and what makes them tick.

Yes! GWI works seamlessly with other platforms like Tableau, Excel, and Google Sheets, so you can easily incorporate its data into your existing workflows. It’s all about making your life easier.

Very accurate! GWI uses robust survey methodologies and rigorous quality checks to ensure its data reflects real-world trends and behaviors. It’s trusted by leading brands worldwide – so you know it’s legit.

From marketing and advertising to e-commerce and media, GWI works for any industry looking to better understand its audience. Whether you’re launching a product or refining your messaging, GWI is your secret weapon.

GWI offers flexible pricing based on your needs. Whether you’re a startup exploring new markets or a global enterprise seeking detailed insights, there’s a plan for you. Reach out, and we’ll help you find the perfect fit – no strings attached.

GWI stands out for its global reach, granular data, and intuitive platform. It doesn’t just tell you who your audience is – it shows you how to connect with them on a deeper level. Plus, its frequent updates mean you’re always working with fresh insights.

It’s simple! Sign up, explore the platform, and start building your audience profiles. If you need help, our team is ready to guide you through the setup – like a friendly tour guide, but for data.

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Discover GWI

Deepen Your Audience Understanding with GWI

Schedule a demo with one of our experts to see how GWI can simplify your audience research and analysis.

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