Discover How WesBank Leveraged YOUKNOW’s Martech Solution using Khoros Care
The WesBank CSC Team had no system or tool in place to communicate or handle any queries online. With Khoros they were able to increase their customer social media engagement, track queries better and keep up with trends.
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Project Overview
WesBank wanted to service customers via social media and drive education on their website. They needed a platform that would enable them to track queries received and plan better for their service offerings going forward.
Jade Thomas
Social CREACHAs
The Problem
- Low Social Media Engagement: Without a proper platform, engaging with customers on social media was challenging.
- Tracking Difficulties: Queries were not tracked efficiently, leading to potential loss of customer inquiries and dissatisfaction.
- Trend Monitoring: The team struggled to keep up with trends and understand customer needs without a data-driven approach.
The Strategy
- Using the Trend analysis dashboards and stats to proactively enhance service delivery
- Managing human error risk by using agent response templates for handling complicated queries
- Khoros Analytics enabled the team to get a better understanding of the query types received, better understanding of customer needs as well as customer frustrations through the use of CSAT surveys
- Khoros welcome responses has made it easy for the team to manage customer expectations during off hours
The Khoros platform is a whole new dimension to community management. The powerful insights have provided us with a deep understanding of our clients’ customers needs.
Key Results
👍 Customers were serviced on social media
📱 Enquiries were tracked and none were lost
🥰 Better management customer expectations
Ready to Transform Your Customer Interactions with Khoros?
Schedule a meeting with an expert to discover how Khoros can enhance your customer engagement strategy. With Khoros, you can manage and optimize your digital interactions, building stronger relationships with your audience.
