![Improved Sales Conversions](https://cdn.prod.website-files.com/61a63acfd2bb2c5a99ef48ec/668c27749b09e062537f4c47_money%20(2).png)
Improved Sales Conversions
![Enhanced Client Performance](https://cdn.prod.website-files.com/61a63acfd2bb2c5a99ef48ec/668c277ffb7885768dc4bc71_increase.png)
Enhanced Client Performance
![Optimised Resource Allocation](https://cdn.prod.website-files.com/61a63acfd2bb2c5a99ef48ec/668c27893175addc91ff61a2_increase%20(2).png)
Optimised Resource Allocation
Published
May 20, 2022
Project Overview
Driven by the right data and insights, Digital Optimisation were armed with the GWI platform to understand their clients' markets better and allow them to make better business decisions, at a fraction of the timeframe as before.
GWI is certainly the most superior product I've ever had the pleasure of working with on a daily basis.
Dani Morley
CEO: Digital Optimisation
![](https://cdn.prod.website-files.com/61a63acfd2bb2c5a99ef48ec/668682d5dfa686cb60beed6a_62dbc92567162c4db8aaa312_Logo.png)
The Problem
- Digital Optimisation needed comprehensive Pan-African insights to enhance their pitch-to-sales ratio and maintain consistent client performance.
- The challenge was to find a platform that could deliver accurate, real-time data across diverse markets to support their data-driven approach and establish their reputation as credible data experts.
![](https://cdn.prod.website-files.com/61a63acfd2bb2c5a99ef48ec/668be1221371f79f43760d65_Case%20Study_%20The%20Problem%20option%202.png)
![](https://cdn.prod.website-files.com/61a63acfd2bb2c5a99ef48ec/668be0f90aa03e022ab3e9d0_Case%20Study_%20The%20Strategy.png)
The Strategy
- Digital Optimisation uses GWI throughout the funnel
- Client-pitch conversion rate improved
- Use the platform to build reputational capital as credible data experts
- A 'one-up' on traditional data and research offerings
GWI has become the primary part of our trend-hunting, research, insights and strategy-building process. We don't even start until we've sliced and diced the data on GWI.
Dani Morley
CEO: Digital Optimisation
Key Results
🤩 Positioned Digital Optimisation as thought leaders in the data space
📈 Increased pitch to sales ratio for new and recurring business
📊 Increased performance for clients
⏱️ Optimised time and budgets to achieve results
📦 Deliver services at scale