How Digital Optimisation increased their pitch-to-sales ratio and client performance
The award-winning, data- and technology-led firm Digital Optimisation team were looking for Pan-African insights to maintain their ethos of achieving consistent performance for their clients.
.png)
.png)
Project Overview
Driven by the right data and insights, Digital Optimisation were armed with the GWI platform to understand their clients' markets better and allow them to make better business decisions, at a fraction of the timeframe as before.
Dani Morley
CEO: Digital Optimisation
The Problem
- Digital Optimisation needed comprehensive Pan-African insights to enhance their pitch-to-sales ratio and maintain consistent client performance.
- The challenge was to find a platform that could deliver accurate, real-time data across diverse markets to support their data-driven approach and establish their reputation as credible data experts.
The Strategy
- Digital Optimisation uses GWI throughout the funnel
- Client-pitch conversion rate improved
- Use the platform to build reputational capital as credible data experts
- A 'one-up' on traditional data and research offerings
GWI has become the primary part of our trend-hunting, research, insights and strategy-building process. We don't even start until we've sliced and diced the data on GWI.
Key Results
🤩 Positioned Digital Optimisation as thought leaders in the data space
📈 Increased pitch to sales ratio for new and recurring business
📊 Increased performance for clients
⏱️ Optimised time and budgets to achieve results
📦 Deliver services at scale
Ready to Transform Your Business with GWI?
Book a meeting to chat with an expert to find out how your customers can benefit from GWI’s powerful consumer insights. Our platform provides the most important data on the latest trends, behaviors, and preferences, helping you make informed business decisions.
