Why Product-Led Growth Is the Future – And How to Get Started: Insights from Amplitude
As businesses increasingly move from marketing-led to product-led growth (PLG), understanding how to leverage your product as the primary driver of customer acquisition, retention, and monetisation is key. This shift can be complex, but with the right tactics and insights, businesses can successfully implement PLG and unlock sustainable growth.
Amplitude’s Product-Led Growth Guide Volume 2: How to Get Started with PLG provides the essential knowledge and strategies needed to adopt a product-first approach. This guide breaks down the necessary steps, tools, and methods for businesses to successfully drive growth through their products.
What Is Product-Led Growth (PLG)?
PLG is a business strategy where the product itself plays a central role in driving the entire customer journey. From getting users to sign up, to activating them and ensuring long-term retention, the product is the main vehicle for business growth. This approach eliminates reliance on traditional sales and marketing teams for the customer journey and empowers users to experience the product's value on their own.
Amplitude’s guide explains this concept and offers detailed strategies for successfully embedding PLG into a business model. Download the guide here to understand how PLG can work for your organisation.
Key Product-Led Growth Tactics
1. Product-Led Acquisition Tactics
The first stage of PLG is acquisition, where the product itself helps bring in new users. Virality loops, user referrals, and product shareability are all tactics that drive new sign-ups. The guide provides real-world examples, such as Zoom and Calendly, that have used these tactics to fuel their growth.
2. Product-Led Activation and Engagement
Once users are onboarded, activation and engagement are critical to keep them coming back. The guide details how personalised onboarding flows, gamification, and social proof can make the product sticky and ensure long-term use.
3. Product-Led Monetisation
Monetising a product-led strategy often starts with offering free trials or freemium models, which let users experience the product before committing. The guide explains how businesses can turn free users into paying customers using product usage data and seamless self-service experiences.
Why Experimentation Is Crucial for PLG
PLG isn’t static—it requires continuous testing and learning. Experimentation is key to understanding which features and tactics resonate with users. Amplitude’s guide emphasises how to use data-driven experimentation to optimise product experiences, from onboarding to feature usage, ensuring your product meets users' needs.
How to Measure the Success of Your PLG Strategy
A major part of PLG is measuring its effectiveness through metrics. Whether it’s acquisition rates, user activation, retention, or monetisation, the guide outlines the most important PLG metrics to track, offering actionable advice on how to use these metrics to refine and improve your strategy.
Get Started with PLG Today
Amplitude’s Product-Led Growth Guide Volume 2 is a comprehensive resource for businesses looking to embrace a product-first approach to growth. It covers everything from organisational structure to technology and metrics, providing a clear roadmap to building and scaling a successful PLG strategy.
Start your journey toward Product-Led Growth today by downloading Amplitude’s guide. Download the full guide for all the insights you need to succeed, or book a demo to see how Amplitude’s platform can help you put these strategies into action with real-time analytics and insights.
