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Unlocking Growth: How Product-Led Growth (PLG) is Redefining Business Success
The way businesses grow is changing. Traditional sales-heavy models are being replaced with a smarter, more scalable approach: Product-Led Growth (PLG). If your product can sell itself, why not let it?
What is PLG & Why Does It Matter?
PLG is a go-to-market strategy that uses the product itself to drive acquisition, retention, and monetisation. Instead of relying on expensive sales teams, PLG businesses allow users to experience the product first—turning engagement into long-term loyalty.
Think Slack, Zoom, and Notion—these products became industry leaders because users adopted them naturally, not because of aggressive sales tactics.
The Three Pillars of PLG
1️⃣ Acquisition: Let Users Discover Your Product Themselves
- With PLG, acquisition happens organically—through word of mouth, referrals, and in-app virality.
- Instead of relying on ads, your product's value does the selling.
- Example: Notion allows users to invite team members for free, creating a viral loop.
💡 Tip: Implement a freemium model or free trial to get users hooked.
2️⃣ Retention: Build a Product People Can’t Live Without
- PLG isn’t just about attracting users—it’s about keeping them engaged.
- Success comes from users having their “aha” moment—when they see value immediately.
- Example: Calendly makes scheduling meetings seamless, so users return daily.
💡 Tip: Optimise onboarding flows to help users reach value faster.
3️⃣ Monetisation: Turning Free Users into Paying Customers
- The end goal of PLG is to convert free users into loyal, paying customers.
- PLG companies use usage-based pricing, premium features, and in-app upgrades.
💡 Tip: Use behavioural data to identify power users and nudge them towards premium plans.
