Amplify your customer data with AI
Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.
Marketers drive growth and create the best experiences
Improve conversion, retention, and time-to-monetization with high-quality customer data, available wherever you need it.
Manage your customer data end-to-end
Product Managers create more relevant customer experiences with better data. Marketers drive growth and make the best experiences. Developers empower your organisation with easier access to customer data.
Data Connections
Collect data with secure APIs and SDKs and connect it to all of your team’s tools and systems. Access customer data where you need it without the hassle of third-party code management.
Data Quality
Bad data leads to bad decisions. Improve your customer data quality and put good data to work.
Data Governance
Protect your customer data. Manage compliance with data privacy regulations and support the governance needs of your organization.
Data-Driven Personalization
Create personalized experiences using historical and real-time customer data.
Product Analytics for Data-Driven Teams
The only product analytics platform that connects directly to your data warehouse to provide actionable insights across the entire customer journey — without SQL or writing a single line of code.
AI insights for customer data
Generate AI-driven customer insights to personalise customer experiences everywhere.
PRODUCT FEATURES
Clean, complete customer data for every member of your team
Marketers
Improve conversion, retention, and time-to-monetization with high-quality customer data, available wherever you need it.
- Build a single view of the customer: Optimize every experience by accessing the complete customer context. Unify each touch point, from anonymous to known, across every channel into a single profile.
- Predict future outcomes and take action: Leverage the power of AI to target likely-to-convert users proactively or to mitigate churn risk.
- Create real-time audiences: Segment users for targeting into dynamically updated lists and distribute them to leading marketing and advertising solutions with just a few clicks.
- Design and analyse user journeys: Orchestrate multi-step, cross-channel sequences, and analyse results with Indicative journey analytics.
Product Managers
Create more relevant customer experiences with better data. Build a first-party data foundation to scale customer engagement and reduce risk from perpetually changing technology, vendor, and privacy landscapes.
- Activate your best-of-breed stack: Power all of your tools, in real-time, with clean and reliable data, so your business can make the best decisions.
- Break down data silos: Ensure all your data stakeholders have access to the data they need. Align marketing, product, and data teams across a common data taxonomy.
- Safeguard customer privacy: Exact granular controls to govern the flow of data, based on user privacy preferences. Automate GDPR, CPRA, and LGPD subject requests.
- Explore your data with Journey Analytics: Get answers to questions such as “where do users drop off?” No SQL is required.
Developers
Empower your organisation with easier access to customer data. Simplify customer data management and streamline access to high-quality customer data across your tech stack.
- Collect data from any source: Easily ingest data from your web, mobile, OTT, or cross-platform app.
- Manage data quality: Define, correct, and enforce data standards with schema management and transformation tools.
- Connect data to any tool, in real-time: Integrate with 300+ marketing, analytics, and data warehousing tools.
use cases
Manage your customer data end-to-end
Streamline your event collection — improving data quality and governance. And easily sync data in real time to any internal or external system.
Not all customer 360º views are the same—the best data is the freshest. Ensure your customer profiles are always up to date in real-time with real-time and bi-directional unification capabilities to maximise your transformation initiatives.
Win in the moments that matter by orchestrating data flows and targeting rules in real-time across channels, and partners without engineering support or SQL required.
