Amplify your customer data with AI

Combine real-time data quality and governance protections with AI-powered insights and predictions. Only with the mParticle Customer Data Platform.

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mParticle

Manage your customer data end-to-end

Product Managers create more relevant customer experiences with better data. Marketers drive growth and make the best experiences. Developers empower your organisation with easier access to customer data.

Data Connections

Protect your customer data. Manage compliance with data privacy regulations and support the governance needs of your organization.

Data Quality

Bad data leads to bad decisions. Improve your customer data quality and put good data to work.

Data Governance

Protect your customer data. Manage compliance with data privacy regulations and support the governance needs of your organization.

Data-Driven Personalization

Create personalized experiences using historical and real-time customer data.

Product Analytics for Data-Driven Teams

The only product analytics platform that connects directly to your data warehouse to provide actionable insights across the entire customer journey — without SQL or writing a single line of code.

AI insights for customer data

Generate AI-driven customer insights to personalise customer experiences everywhere.

PRODUCT FEATURES

Clean, complete customer data for every member of your team

Marketers

Improve conversion, retention, and time-to-monetization with high-quality customer data, available wherever you need it.

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Build a single view of the customer: Optimize every experience by accessing the complete customer context. Unify each touch point, from anonymous to known, across every channel into a single profile.
Predict future outcomes and take action: Leverage the power of AI to target likely-to-convert users proactively or to mitigate churn risk.
Create real-time audiences: Segment users for targeting into dynamically updated lists and distribute them to leading marketing and advertising solutions with just a few clicks.
Design and analyse user journeys: Orchestrate multi-step, cross-channel sequences, and analyse results with Indicative journey analytics.

Product Managers

Create more relevant customer experiences with better data. Build a first-party data foundation to scale customer engagement and reduce risk from perpetually changing technology, vendor, and privacy landscapes.

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Activate your best-of-breed stack: Power all of your tools, in real-time, with clean and reliable data, so your business can make the best decisions.
Break down data silos: Ensure all your data stakeholders have access to the data they need. Align marketing, product, and data teams across a common data taxonomy.
Safeguard customer privacy: Exact granular controls to govern the flow of data, based on user privacy preferences. Automate GDPR, CPRA, and LGPD subject requests.
Explore your data with Journey Analytics: Get answers to questions such as “where do users drop off?” No SQL is required.

Developers

Empower your organisation with easier access to customer data. Simplify customer data management and streamline access to high-quality customer data across your tech stack.

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Collect data from any source: Easily ingest data from your web, mobile, OTT, or cross-platform app.
Manage data quality: Define, correct, and enforce data standards with schema management and transformation tools.
Connect data to any tool, in real-time: Integrate with 300+ marketing, analytics, and data warehousing tools.

It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away.

Fernando Machado

Global Chief Marketing Officer, Burger King