Understanding Users On A Cultural Level

Be innovative and build relevant audience-focused strategies through established social consumer segmentation.

Let's Chat

Laptop displaying a data analytics dashboard for tracking interest groups on social media platforms.

Brands that love

Audiense

The #1 Audience Intelligence Platform

Audiense helps marketers and consumer researchers be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation. Audiense Insights reports give audience segments with these unique properties:

Demographics

Content from the Internet and social media platforms.

Brands

Influencers and categories they are interested in.

Networks

Content from the Internet and social media platforms.

Goals

Build benchmarks with various segments, nations and competitors.

Graphing

Match segments with your base and other audiences.

Insight

Know the factors that impact your audience's purchase decisions.

PRODUCT FEATURES

Overflowing with useful features

Audiense Insights

Utilise social data to understand the audiences that matter most. We empower organisations to intelligently engage individuals at an unprecedented scale.

‍

Explore the different segments within each audience
Understand the common characteristics that bring these individuals together
Competitive intelligence by comparing segments with baselines or other audiences
Identify relevant online/ offline marketing channels to increase engagement and customer acquisition

Audiense Connect

Audiense Connect is the Twitter Marketing platform trusted by thousands of brands and agencies worldwide.

‍

Create your own custom chatbots
Build and explore communities using the world’s richest audience insights
Carry out community analysis, management, advanced monitoring & listening
Understand Instagram at an individual level and extract community insights to help develop your Instagram strategy

I like that I can use multiple ways to find niche audiences, including people engaging with content, brand connection, self-description keywords and recent activity. There is a very powerful engine that allows me to craft very niche groups to match my clients' specific requirements.In terms of insights, Audiense provides me with a deeper understanding of an audience or each cluster, not just based on declared information.

Tamara Lucas

Marketing Manager | Google for Startups Spain