Thumb Wars: Social Listening Guide to Managing Campaigns, Scandals, and Viral Moments


What are the commonalities between Kendall Jenner’s Pepsi ad and Chipotle’s E. coli outbreak? How can brands take advantage of opportunities to create a viral moment?

These are all questions that marketers spend a great deal of time thinking about. But thinking isn’t enough — you need data. Analyzing the social media conversations that have sprung up around the biggest brand scandals, campaigns and viral events is the best way for marketers to understand what factors make some moments stick while others fade away.

The folks at the marketing agency/consultancy PACIFIC used Crimson Hexagon to analyze more than 50 of the biggest marketing moments from the last decade. The findings form a groundbreaking piece of research, sure to shine new light on the mysteries behind memorable marketing moments.

Download the FREE guide today to start learning what you can do to optimize campaigns, move on from scandals and capitalize on viral marketing opportunities.


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