5-Minute Guide to Campaign Analysis

It isn’t easy to track the true impact of a marketing campaign. Modern digital marketing makes it easy to track clicks, views, and likes, but what about the big picture?


Online consumer conversations can serve as a real-time focus group that can add powerful insights to traditional campaign measurement. Consumer discussion on social media presents a massive data set to help marketers in Europe get the whole story on campaign success.


Download the guide to learn how to use online conversations to:

  • Measure the success of a marketing campaign to improve ROI
  • Track campaign conversation and engagement
  • Monitor for flashpoints or potential crises arising from the campaign
  • Gain a deeper understanding of consumer response for future campaigns


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Download the Guide

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