Tag: Sports


Will SA win the bid? #RWC2023

The day is finally here, where South Africa will hear if it has won the bid to host the 2023 Rugby World Cup, after the announcement that South Africa was the preferred host nation by the Rugby World Cup Board more than two weeks ago. Although the last two weeks have been messy with France […]

Crimson Hexagon and YOUKNOW South African Consumer Trends Report

In partnership with Crimson Hexagon, the worlds leading social analytics platform, we analysed social conversation across Facebook, Twitter, blogs, and forums between 2012 and 2017 to extract the most pertinent trends in conversation around the Travel, Entertainment, Fitness and Automotive industries. With almost 2.68 billion internet users and only 27% social media penetration, South Africa still has […]

‘Mayweather vs McGregor’ the social conversation.

In what is being called the biggest fight in the history of sports entertainment, boxing legend, Floyd “Money” Mayweather will square off with the prolific UFC champ “The Notorious” Conor McGregor. An event of this magnitude does not come without a whirlwind of activity on Social media, and we at YOUKNOW have put our snorkels […]

RWC2015 SA vs JPN Topics

Social Media Analysis of Japan vs South Africa #RWC2015 – RSA reacts

South Africans have very high expectations when it comes to how our sports teams perform, especially the 3 giants – rugby, cricket & soccer. This deep, ingrained passion also makes sports an easy target for hijacking by political & other personal agendas as we saw leading up to the first SA game of the Rugby […]