Tag: Entertainment

Crimson Hexagon and YOUKNOW South African Consumer Trends Report

In partnership with Crimson Hexagon, the worlds leading social analytics platform, we analysed social conversation across Facebook, Twitter, blogs, and forums between 2012 and 2017 to extract the most pertinent trends inĀ conversationĀ around the Travel, Entertainment, Fitness and Automotive industries. With almost 2.68 billion internet users and only 27% social media penetration, South Africa still has […]

Netflix vs Showmax Launch conversation analysis

If history does in fact repeat itself then perhaps we can take a page out of the Australian book. Netflix launched in Australia on 31 March 2015, against some fierce local competition: Presto, Stan and Quickflix. The struggle for top viewership came down to three things: variety and streaming quality of content, data usage and […]