Tag: data analysis


  The wait is over, Domo has officially landed!   On Thursday, 28th of June, business heads and tech-whizzes gathered at the Equinox venue in Sandton, as YOUKNOW hosted a launch event for Domo ZA, an operating system for data-driven businesses. The event focused on ‘Digital Transformation and Organisational Change’, with speakers,  Annie Symington, Kelvin […]

‘Mayweather vs McGregor’ the social conversation.

In what is being called the biggest fight in the history of sports entertainment, boxing legend, Floyd “Money” Mayweather will square off with the prolific UFC champ “The Notorious” Conor McGregor. An event of this magnitude does not come without a whirlwind of activity on Social media, and we at YOUKNOW have put our snorkels […]

OUTsurance video sparks outrage.

OUTsurance made headlines this weekend by publishing a video for Father’s day on Twitter and Facebook which was not representative of South Africa’s demographics. The video featured mostly white dads and one black father. The advert landed the company in hot water, where the public took to Twitter and slated the insurer for their ‘racist’ […]

Welcome to a new world of insight – HelioSight!

The Crimson Hexagon Team has once again simplified social media analytics. Finding important insights is now as simple as searching on Google. The logic behind HelioSight is to allow you, the user, access to quick social data on demand. With a simple search on HelioSight you’re able to pull a comprehensive 30 day snapshot of […]

Rhino Horn - Topic Wheel

Rhino Horn for Sale – Social Media Analysis

On 22 September 2015, World Rhino Day, a court case started in the North Gauteng High Court in Pretoria. The case was as a result of a litigation brought against the Department of Environmental Affairs in 2012 by Johan Kruger, a Limpopo rhino farmer. Kruger was joined earlier this year by John Hume from Malelane, […]

Black Friday Opinion monitor

Black Friday comes to South Africa

For years we’ve been reading about this ‘thing’ that them Americans refer to as Black Friday – the day after Thanksgiving when retailers formally open the Christmas shopping season and we get bombarded with fantastic material to remind us how fallible human compassion really is (evidence). This year it hit South Africa (sadly without the […]

e-Book: Social Analytics in the Agency Campaign Lifecycle

A crucial element in The Agency has been an understanding of their clients and the landscape in which they play. Today, with the sheer amount of unstructured data available, pinpointing the right conversation has become paramount. Data analysis is a driving force of any agency work, from truly understanding a brand to the nuances of […]