Category: Use Cases

Brand impact in social media

There is no better way to gain honest feedback than through a social network. Your brand or organisation is being spoken about – like it or not – and this is a great thing! Instead of paying exorbitant amounts of money on focus groups and surveys; you have massive amounts of unsolicited, nuanced opinion right at your […]

e-Book: Social Analytics in the Agency Campaign Lifecycle

A crucial element in The Agency has been an understanding of their clients and the landscape in which they play. Today, with the sheer amount of unstructured data available, pinpointing the right conversation has become paramount. Data analysis is a driving force of any agency work, from truly understanding a brand to the nuances of […]