Category: Tips & Tricks


The secret to customer loyalty – Content that helps

Pouring resources into getting customers but not into retention is ineffective. It takes time for new customers to become profitable. A Bain & Co. study titled “The Value of Online Customer Loyalty” found the average online apparel shopper wasn’t profitable for the retailer until he or she had shopped at the site four times, meaning […]

Boost your email campaigns performance with authentic User-Generated-Content.

  It is no surprise that email marketing remains one of the most cost-effective digital marketing tools that marketers have at their disposal. In a recent survey published by Ascend2 – 2017 Digital Marketing plans survey, email marketing placed second at 52% as being the most cost-effective marketing channel, with websites leading the way at 63 […]