Category: Insights


Why Forum Data Can’t be Ignored in FinTech

  Online forums, broad like Reddit or narrow and industry-specific, are incredibly valuable resources of consumer insights, and nowhere is this clearer than in the fintech industry. Analyzing consumer conversations in the financial tech industry reveals that forums are a consumer-favorite for expressing their opinions, deeper and more varied than their traditional social media counterparts. […]

Crimson Hexagon and Brandwatch have Merged

  A defining moment as Crimson Hexagon and Brandwatch announce their merger   With Lithium and Spredfast announcing their merger in September this year, October was also full of surprises as social listening giants Crimson Hexagon and Brandwatch announced their merger on the 4th October.   The combined power of Crimson’s historical data, advanced AI, and machine learning together with […]

Tabasco Sauce

The power of social analytics

Social Analytics has provided an opportunity for brands not only connect with their audience, but to also identify new opportunities for them to expand and grow. Tabasco is the perfect example of how social analytics could impact a brand. A year ago, YOUKNOW did some digging on how people prefer to consume Tabasco Sauce. With […]

Crimson Hexagon Facebook Instagram data

Crimson Hexagon gets Facebook and Instagram data turned back on.

    After several weeks of investigation, we are pleased to announce that Facebook and Instagram data has been reinstated on the Crimson Hexagon platform and customers will now be able to once again have full access to those data sources.     Facebook announced the suspension of Crimson Hexagon on 20th June 2018 pending […]

Group of coworkers working together

Domo a solution for every role – Marketing

  As a marketer, you need real-time data to make intelligent decisions about your campaigns and your business. Unfortunately, that information lives in a variety of disconnected systems — making it difficult to get a holistic view of your campaign performance.  With Domo, you can pull any source of data into a single, intuitive platform. […]

Is Social Customer Care at the heart of your social strategy?

  It is no secret that social media has earned its rightful place as a key customer care channel over voice, face-to-face interactions and email. In fact, 90% of social media users have indicated that they have actively engaged with a brand on at least one social channel, before, during and after a sale.   […]

Are your strategic business decisions driven by data or intuition?

    Today’s Data-driven businesses utilise data to inform strategic business decisions. Data is collected and analysed from multiple data sources across all departments in order to consistently drive results and improve skill sets.   Then why do most top executives still rely on gut feel when making important business decisions?   Gut feel seems […]

Domo a solution for every role – Finance

  As a finance expert, you need to deliver more than numbers. But without the right tools, getting real-time numbers can feel a lot like growing money on trees—impossible. Financial reporting can be a rather stressful task. Having to consolidate reports based on backdated spreadsheets and data affects the quality of your work and can […]

Infiltrating new markets in the gambling industry

An online gambling brand was looking to grow and expand their market. They used Crimson to tap into social data to understand potential customers in each location,  and analysing what each person is talking about and their interests, as well as how to appeal to them. Firstly, they looked into demographics to establish who these […]