Category: Insights

YOUKNOW & Brandwatch logo

Brandwatch appoints YOUKNOW as African channel partner

    After 4 years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch.   Work to integrate the two products are already underway, and cross-pollination of features are already being seen, such […]

Momentum Saga: Social Conversation Analysis

  Health and insurance group, Momentum has come under fire for refusing to pay R2.4 million to Nathan Ganas’ family, saying he failed to disclose his health condition before his death. Not only did they refuse to pay the R2,4 million life insurance payout, but they also initially demanded that Denise Ganas repay the R50 […]

Why Forum Data Can’t be Ignored in FinTech

  Online forums, broad like Reddit or narrow and industry-specific, are incredibly valuable resources of consumer insights, and nowhere is this clearer than in the fintech industry. Analyzing consumer conversations in the financial tech industry reveals that forums are a consumer-favorite for expressing their opinions, deeper and more varied than their traditional social media counterparts. […]

Crimson Hexagon and Brandwatch have Merged

  A defining moment as Crimson Hexagon and Brandwatch announce their merger   With Lithium and Spredfast announcing their merger in September this year, October was also full of surprises as social listening giants Crimson Hexagon and Brandwatch announced their merger on the 4th October.   The combined power of Crimson’s historical data, advanced AI, and machine learning together with […]

Tabasco Sauce

The power of social analytics

Social Analytics has provided an opportunity for brands not only connect with their audience, but to also identify new opportunities for them to expand and grow. Tabasco is the perfect example of how social analytics could impact a brand. A year ago, YOUKNOW did some digging on how people prefer to consume Tabasco Sauce. With […]

Crimson Hexagon Facebook Instagram data

Crimson Hexagon gets Facebook and Instagram data turned back on.

    After several weeks of investigation, we are pleased to announce that Facebook and Instagram data has been reinstated on the Crimson Hexagon platform and customers will now be able to once again have full access to those data sources.     Facebook announced the suspension of Crimson Hexagon on 20th June 2018 pending […]

Group of coworkers working together

Domo a solution for every role – Marketing

  As a marketer, you need real-time data to make intelligent decisions about your campaigns and your business. Unfortunately, that information lives in a variety of disconnected systems — making it difficult to get a holistic view of your campaign performance.  With Domo, you can pull any source of data into a single, intuitive platform. […]

Is Social Customer Care at the heart of your social strategy?

  It is no secret that social media has earned its rightful place as a key customer care channel over voice, face-to-face interactions and email. In fact, 90% of social media users have indicated that they have actively engaged with a brand on at least one social channel, before, during and after a sale.   […]

Are your strategic business decisions driven by data or intuition?

    Today’s Data-driven businesses utilise data to inform strategic business decisions. Data is collected and analysed from multiple data sources across all departments in order to consistently drive results and improve skill sets.   Then why do most top executives still rely on gut feel when making important business decisions?   Gut feel seems […]