Category: Customer Experience


Why Forum Data Can’t be Ignored in FinTech

  Online forums, broad like Reddit or narrow and industry-specific, are incredibly valuable resources of consumer insights, and nowhere is this clearer than in the fintech industry. Analyzing consumer conversations in the financial tech industry reveals that forums are a consumer-favorite for expressing their opinions, deeper and more varied than their traditional social media counterparts. […]

Nike’s 30th anniversary Campaign

  To commemorate Nike’s 30th anniversary of its iconic “Just do it” campaign, Nike has released a series of striking black-and-white ads featuring tennis champion Serena Williams, pro-skateboarder Lacey Baker, and NFL wide receiver Odell Beckham Jr. It’s most controversial placard was a close-up image of former 49ers quarterback Colin Kaepernick overlaid with the message: “Believe […]

Apple phone with WhatsApp for Business icon

Lithium Social Response now supports WhatsApp for Business

Engage with your customers where they live, with WhatsApp for Business.   In this age of millennials and digital natives, businesses need to gear up when it comes to managing customer support queries. This is due to the ever-increasing demand from consumers for speedy responses to queries and engagement through their prefered online and social channels. […]

Computer keyboard with security warning

Balancing exceptional customer experiences and online security.

  The customer’s buying journey is comprised of many parts that must work together to create a unified consumer experience, which ultimately fosters brand loyalty and drives brand growth. Today, the security of transactions and overall data privacy is a critical component to the customer experience and business communication strategy.   But how do you […]