Category: Crimson Hexagon


Why Forum Data Can’t be Ignored in FinTech

  Online forums, broad like Reddit or narrow and industry-specific, are incredibly valuable resources of consumer insights, and nowhere is this clearer than in the fintech industry. Analyzing consumer conversations in the financial tech industry reveals that forums are a consumer-favorite for expressing their opinions, deeper and more varied than their traditional social media counterparts. […]

The Rise of the Hi-Tech Home

  We are officially living in a new-age digital era of the smart home. These hi-tech living spaces represent some of the latest in cutting-edge AI technology, and they’re gearing up to sweep the world. Smart home brands will be expected to focus on offerings that form an entire ecosystem for the home, including whole […]

Crimson Hexagon Announces Cutting Edge Reverse Image Search Capability

  Crimson Hexagon, the leading provider of AI-Powered Consumer Insights, announces new reverse image search capabilities.   The first in the industry to offer this advanced feature, Crimson Hexagon extends its technology leadership in AI and image analytics, allowing analysts to search by picture, instead of text, across Crimson Hexagon’s data library. Results include exact […]

Home is where the AI is

  Gone are the days when consumers had to manually adjust the thermostat in their homes or walk across the room to turn on a light. Now, all it takes is shouting some commands to a voice assistant to adjust lighting, monitor security systems, control heating and air conditioning, and turn on entertainment applications like […]

Nike’s 30th anniversary Campaign

  To commemorate Nike’s 30th anniversary of its iconic “Just do it” campaign, Nike has released a series of striking black-and-white ads featuring tennis champion Serena Williams, pro-skateboarder Lacey Baker, and NFL wide receiver Odell Beckham Jr. It’s most controversial placard was a close-up image of former 49ers quarterback Colin Kaepernick overlaid with the message: “Believe […]

Tabasco Sauce

The power of social analytics

Social Analytics has provided an opportunity for brands not only connect with their audience, but to also identify new opportunities for them to expand and grow. Tabasco is the perfect example of how social analytics could impact a brand. A year ago, YOUKNOW did some digging on how people prefer to consume Tabasco Sauce. With […]

Crimson Hexagon Facebook Instagram data

Crimson Hexagon gets Facebook and Instagram data turned back on.

    After several weeks of investigation, we are pleased to announce that Facebook and Instagram data has been reinstated on the Crimson Hexagon platform and customers will now be able to once again have full access to those data sources.     Facebook announced the suspension of Crimson Hexagon on 20th June 2018 pending […]

Analyst Role: Visual Reporting & Consumer Insights

Want a job in the Global MarTech industry? Come and work with us We, at YOUKNOW, are looking to expand the team. If you’re keen to try something brand new and get into the exciting and growing global industry of Marketing Technology, then this is going to be a great way to do it.   […]