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Running out of ideas (and time) for Father’s Day?

  We’ve done the legwork for you by pulling together thousands of social posts, analysing what people are saying about Father’s Day, and rounding up some of the best competitions, offers and suggestions across the country for 2019.   Using the search terms (“father’s day” OR “fathers day” OR fathersday) in Crimson Hexagon, we built […]

Getting Social this Easter

Getting Social this Easter

  As people tweet about the long weekend ahead, they have shown the most interest in the following topics: hot cross buns, road safety and chocolate. A total of 2175 posts have been pulled from 2007 people who are talking about the Easter weekend.   In fact, we had a closer look at what South […]

Efficient Ways to Respond to a Social Media Crisis

  The rise of online media has seen an increase of easily available information. This has prompted a rise in the channels available for correspondence between the brand and the customer,  which means brands should participate in social media management.   While the advancement of social media has profoundly affected the communication of brands, the […]

Why Are You Still Wasting Time on Manual Reporting?

  We all hate reporting but it is necessary for marketers to track results and measure the work they do. The process is often time-consuming and involves multiple unautomated and unintegrated steps. What’s more is that once the report is completed, Departments Heads and business units are left questioning who has read the report and […]

Global Citizen Festival 2018

  All roads led to FNB Stadium  this past Sunday as global citizens gathered to celebrate Mandela’s 100th year festival, organized and hosted by Global Citizen in partnership with the Motsepe foundation. Attendees blew up twitter as they expressed their excitement to see ‘King B’ and her Husband, Jay Z perform at the event. A […]

Why Forum Data Can’t be Ignored in FinTech

  Online forums, broad like Reddit or narrow and industry-specific, are incredibly valuable resources of consumer insights, and nowhere is this clearer than in the fintech industry. Analyzing consumer conversations in the financial tech industry reveals that forums are a consumer-favorite for expressing their opinions, deeper and more varied than their traditional social media counterparts. […]

The Rise of the Hi-Tech Home

  We are officially living in a new-age digital era of the smart home. These hi-tech living spaces represent some of the latest in cutting-edge AI technology, and they’re gearing up to sweep the world. Smart home brands will be expected to focus on offerings that form an entire ecosystem for the home, including whole […]

Crimson Hexagon and Brandwatch have Merged

  A defining moment as Crimson Hexagon and Brandwatch announce their merger   With Lithium and Spredfast announcing their merger in September this year, October was also full of surprises as social listening giants Crimson Hexagon and Brandwatch announced their merger on the 4th October.   The combined power of Crimson’s historical data, advanced AI, and machine learning together with […]

The CMO Challenge webinar series: Does your marketing really work?

  Software company Domo, a leading cloud-based operating system for business, will be hosting a series of webinars presenting solutions to some of the biggest obstacles facing marketing teams today.   CMO’s are currently facing huge challenges of having to respond to ever-evolving consumer behaviours, new technologies and volatile industries. Not only are they responsible […]

Home is where the AI is

  Gone are the days when consumers had to manually adjust the thermostat in their homes or walk across the room to turn on a light. Now, all it takes is shouting some commands to a voice assistant to adjust lighting, monitor security systems, control heating and air conditioning, and turn on entertainment applications like […]