Author: youKnow

Efficient Ways to Respond to a Social Media Crisis

  The rise of online media has seen an increase of easily available information. This has prompted a rise in the channels available for correspondence between the brand and the customer,  which means brands should participate in social media management.   While the advancement of social media has profoundly affected the communication of brands, the […]

Khoros has Officially Launched

  Tuesday, 5 March 2019, Khoros announced its rebrand and the merged company emates from Spredfast and Lithium. This will be the only company in their industry that is an expert in customer engagement. The merge of the two companies brings together 15 years of leadership in the marketing industry with both companies having expertise […]

6 ways to transform your marketing with integrated data

  There are more accessible tools at our disposal but only a few that allow us to bring data sources together in an effective way and this is when integrated marketing becomes an important factor. Brandwatch uses Vizia, data visualization product, to provide marketers with a tool that organises disparate data sources into a holistic view.  […]

YOUKNOW & Brandwatch logo

Brandwatch appoints YOUKNOW as African channel partner

    After 4 years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch.   Work to integrate the two products are already underway, and cross-pollination of features are already being seen, such […]

Why Are You Still Wasting Time on Manual Reporting?

  We all hate reporting but it is necessary for marketers to track results and measure the work they do. The process is often time-consuming and involves multiple unautomated and unintegrated steps. What’s more is that once the report is completed, Departments Heads and business units are left questioning who has read the report and […]

Vizia Now Available for Crimson Hexagon

In a world where information moves at lightning speed, brands need to be consistently at the top of their game. You need a real-time window into the world while having full visibility on the customer voice and marketing performance. This is easier said than done. What if there was a product that could enable you […]

Global Citizen Festival 2018

  All roads led to FNB Stadium  this past Sunday as global citizens gathered to celebrate Mandela’s 100th year festival, organized and hosted by Global Citizen in partnership with the Motsepe foundation. Attendees blew up twitter as they expressed their excitement to see ‘King B’ and her Husband, Jay Z perform at the event. A […]

Momentum Saga: Social Conversation Analysis

  Health and insurance group, Momentum has come under fire for refusing to pay R2.4 million to Nathan Ganas’ family, saying he failed to disclose his health condition before his death. Not only did they refuse to pay the R2,4 million life insurance payout, but they also initially demanded that Denise Ganas repay the R50 […]

Why Forum Data Can’t be Ignored in FinTech

  Online forums, broad like Reddit or narrow and industry-specific, are incredibly valuable resources of consumer insights, and nowhere is this clearer than in the fintech industry. Analyzing consumer conversations in the financial tech industry reveals that forums are a consumer-favorite for expressing their opinions, deeper and more varied than their traditional social media counterparts. […]

The Rise of the Hi-Tech Home

  We are officially living in a new-age digital era of the smart home. These hi-tech living spaces represent some of the latest in cutting-edge AI technology, and they’re gearing up to sweep the world. Smart home brands will be expected to focus on offerings that form an entire ecosystem for the home, including whole […]