Author: youKnow


Crimson Hexagon and Brandwatch have Merged

  A defining moment as Crimson Hexagon and Brandwatch announce their merger   With Lithium and Spredfast announcing their merger in September this year, October was also full of surprises as social listening giants Crimson Hexagon and Brandwatch announced their merger on the 4th October.   The combined power of Crimson’s historical data, advanced AI, and machine learning together with […]

The CMO Challenge webinar series: Does your marketing really work?

  Software company Domo, a leading cloud-based operating system for business, will be hosting a series of webinars presenting solutions to some of the biggest obstacles facing marketing teams today.   CMO’s are currently facing huge challenges of having to respond to ever-evolving consumer behaviours, new technologies and volatile industries. Not only are they responsible […]

Crimson Hexagon Announces Cutting Edge Reverse Image Search Capability

  Crimson Hexagon, the leading provider of AI-Powered Consumer Insights, announces new reverse image search capabilities.   The first in the industry to offer this advanced feature, Crimson Hexagon extends its technology leadership in AI and image analytics, allowing analysts to search by picture, instead of text, across Crimson Hexagon’s data library. Results include exact […]

Home is where the AI is

  Gone are the days when consumers had to manually adjust the thermostat in their homes or walk across the room to turn on a light. Now, all it takes is shouting some commands to a voice assistant to adjust lighting, monitor security systems, control heating and air conditioning, and turn on entertainment applications like […]

Nike’s 30th anniversary Campaign

  To commemorate Nike’s 30th anniversary of its iconic “Just do it” campaign, Nike has released a series of striking black-and-white ads featuring tennis champion Serena Williams, pro-skateboarder Lacey Baker, and NFL wide receiver Odell Beckham Jr. It’s most controversial placard was a close-up image of former 49ers quarterback Colin Kaepernick overlaid with the message: “Believe […]

Tabasco Sauce

The power of social analytics

Social Analytics has provided an opportunity for brands not only connect with their audience, but to also identify new opportunities for them to expand and grow. Tabasco is the perfect example of how social analytics could impact a brand. A year ago, YOUKNOW did some digging on how people prefer to consume Tabasco Sauce. With […]

Loyal-Customers

The secret to customer loyalty – Content that helps

Pouring resources into getting customers but not into retention is ineffective. It takes time for new customers to become profitable. A Bain & Co. study titled “The Value of Online Customer Loyalty” found the average online apparel shopper wasn’t profitable for the retailer until he or she had shopped at the site four times, meaning […]

Crimson Hexagon Facebook Instagram data

Crimson Hexagon gets Facebook and Instagram data turned back on.

    After several weeks of investigation, we are pleased to announce that Facebook and Instagram data has been reinstated on the Crimson Hexagon platform and customers will now be able to once again have full access to those data sources.     Facebook announced the suspension of Crimson Hexagon on 20th June 2018 pending […]

Busy business woman

Data-driven marketing essentials: Four things every marketer needs to do

  The days of gut-instinct marketing are over. Today, marketing is expected to execute with precision and optimize across the funnel in every effort. Here are four things every marketer needs to do in order to be innovative:   Close the loop: Instead of being overwhelmed with data from various sources—social, email, CRM, ads, and more […]