New Brandwatch Consumer Research launches


Evolve or die. Things change quickly in our digital and social worlds. It’s easy to fall behind if you’re not keeping up with changing trends, compliance and opportunities.

The Social Intelligence space has changed dramatically in the last few years and many of those changes have been driven by:

  • expectations from the market,
  • governance and privacy protection,
  • shifting priorities from the social networks
  • and more.

Last year, in 2018, the top 2 social listening and social intelligence products in the world, Brandwatch & Crimson Hexagon, merged. Since then they have been working on building the world’s most powerful digital consumer intelligence technology anyone has ever seen.

And today, that herculean effort has come to fruition, with Brandwatch Consumer Research.

Brandwatch Logo

The new Brandwatch Consumer Research platform combines the historical data and AI technology behind Crimson Hexagon’s ForSight with the flexible UI and powerful data segmentation capabilities from Brandwatch Analytics to help our customers make decisions that truly fit with consumer needs.

In the next few months, all current Crimson Hexagon & Brandwatch customers will be migrated to this “super-platform” for an enhanced experience. All new customers will have the ability to move directly onto the new platform as of October 2019.

Reach out to us if you’re interested in finding out more on how Brandwatch Consumer Research (BCR) is going to change the face of social and digital analytics, and how to start thinking in terms of Digital Consumer Intelligence.

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