Getting Social this Easter

 

As people tweet about the long weekend ahead, they have shown the most interest in the following topics: hot cross buns, road safety and chocolate. A total of 2175 posts have been pulled from 2007 people who are talking about the Easter weekend.

 

In fact, we had a closer look at what South Africans have to say about Easter on social media.

Getting Social this Easter

 

Volume Over Time:

Looking at this data from the 15 April 2019 till today, the total positive mentions have since been up, as people wish each other safety on the roads. Posts reached their peak at noon today due to an increase in conversation on the trending topics.

 

 

Topic Breakdown

We know hot cross buns are trendy snacks over the Easter period, but why has is it the most trending topic in our analysis? This is due to a video that went viral when a traffic official got positive breathalyser results shortly after eating 3 hot cross buns. Who would have thought that hot cross buns could get you in trouble with the law? Now we know.

Getting Social this Easter

Other trending topics include safety and travelling, greetings and eggs and chocolate, church and partying only at 1%.

 

Getting Social this Easter

 

People are taking to social media to show their concerns in and around traffic volumes that are increasing as thousands of motorists travel to different destinations for the Easter weekend. Drivers are encouraged to drive with caution to avoid accidents as roads will be heavily congested. When investigating the topic further, Durban has shown the largest amount of engagement around the topic due to its history of accidents.

 

Getting Social this Easter

 

The above insights were mined from Brandwatch social media analytics platform. Brandwatch helps the world’s smartest brands uncover insights from social data to drive strategy. If you’d like more details on our research or the platform, contact us here.



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