Ways to excel at AI marketing


AI has the potential to revolutionize the way we do business, it can also change the way that you do marketing. Artificial intelligence marketing is a method of using customer data and AI concepts such as machine learning to track customer behaviour and anticipate their next move to improve customer experience. It combines human creativity with intelligent technology to learn and understand customers by creating content that makes them feel compelled to remain engaged.


Below are three effective ways to better your business using AI marketing:


  1. Understand the significance of AI in marketing

Marketing involves great planning, decision making, strategising and good implementation, therefore, the effective use of data is crucial for marketers. It is a successful way to engage with customers and build long-term relationships, and AI is an important part of analysing and optimising data at a scale. AI enables brands to access relevant information about customers and while keeping tabs on the demand of a product through analysing customer data and customer behaviour.


  1. Invest in people more than technology

Successful companies are those that invest more in people than technology. Though AI might be important, humans will always be necessary for marketing as computers can’t make creative decisions or change their minds. Companies that solely depend on AI for content creation will lack cultural relevance and creativity because those elements can only be provided by humans. Technology alone can’t do anything, it requires a smart human element for it to work perfectly.


  1. Don’t personalise, personify

There isn’t a need to know everything about everyone in this era, all you need is to know a few things about a lot of people to get the necessary data you need. Customers don’t like giving out requested data, so it is easier to use AI to track information about them at a segmented scale in order to share relevant messages and recommend relevant products to them.


YOUKNOW is the Sub-Saharan African partner to Crimson Hexagon, Brandwatch, Khoros (Lithium Technologies + Spredfast), Stackla and Domo, Global Leaders in Social Media Insights, Engagement, Social CRM, User Generated Content and Business Intelligence.

Email sales@youknow.co.za to book your free demo.

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