The Rise of the Hi-Tech Home


We are officially living in a new-age digital era of the smart home. These hi-tech living spaces represent some of the latest in cutting-edge AI technology, and they’re gearing up to sweep the world. Smart home brands will be expected to focus on offerings that form an entire ecosystem for the home, including whole suites of products that talk to one another seamlessly. These could include home surveillance systems, smart speakers and lighting controls, all connected through a central hub.

With such a new and fast-moving market, smart home brands looking to enter the APAC region would benefit from gaining a comprehensive knowledge of the latest trends. The ability to understand and anticipate the nature, momentum, direction, and staying power of trends is essential for creating a reliable and data-backed marketing strategy.

The for a number of years, with levels rising, and beginning to even out more recently, as shown below. This pattern suggests the topic is already fairly mature among this regional audience, which has developed a lasting and robust interest in smart homes. Smart homes are definitely not a fad, and seem to be here to stay.


Positive and Joyful: The sentiment of the discussions related to smart homes has been overwhelmingly positive, as shown below. Positive sentiment was at its highest point in the first quarter of 2018. The proportion of negativity was much smaller, and remained fairly consistent throughout the four-year analysis period, with no large spikes.



Word Cloud: Exploring the smart home discussion in more depth shows a wide variety of relevant keywords emerging.


Analysing affinities: Looking at audience affinity trends is a good way to identify associated interests that may be useful when designing new campaigns or seeking partnerships. People interested in smart homes are also likely to be talking about topics such as Bollywood, cricket, software development and science and technology. India is strongly represented, indicating this could be one of the most fertile emerging markets where consumers are interested in smart home products.



Using social media data combined with AI-Powered Consumer Insights is a powerful way to discover new insights about emerging trends. These examples only scratch the surface of what you can achieve with trends analysis. With the huge analytical scope from having consumer conversations at your fingertips, you can use trends analysis to generate new ideas for creative marketing, while gathering a comprehensive picture of industry trends, both in terms of understanding the present and predicting trend evolution in the future.


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YOUKNOW is the Sub-Saharan African partner to Crimson Hexagon, Lithium Technologies, Stackla and Domo, global leaders in Social Media Insights, Engagement, Social CRM, User Generated Content and Business Intelligence.
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