Crimson Hexagon and Brandwatch have Merged

 

A defining moment as Crimson Hexagon and Brandwatch announce their merger

 

With Lithium and Spredfast announcing their merger in September this year, October was also full of surprises as social listening giants Crimson Hexagon and Brandwatch announced their merger on the 4th October.

 

The combined power of Crimson’s historical data, advanced AI, and machine learning together with Brandwatch’s fast and flexible data handling and user interface provides the most valuable insights into any brand’s products, marketing and services.

 

Founder and CEO of Brandwatch, Giles Palmer had this to say about the merger “In this digitally connected world, our vision is to transform how organizations understand their consumers through products that bring structure and meaning to the public voices of billions of people. This merger allows us to accelerate towards that vision and move beyond social listening to innovate at the cross section of brand, market and consumer intelligence.”

 

Click on the link to view the full press release issued by Crimson Hexagon.

 

To learn more about Crimson Hexagon and Brandwatch’s combined power, email theteam@youknow.co.za.

 



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