Self-service Business Intelligence and the democratisation of data.


What is self-service BI?

Self-service BI is a rising trend amongst data savvy organisations. This growing trend is due to a demand of increased flexibility and self-reliance in analysing and reporting on organisational business data.


What this means is that companies don’t solely want to rely on IT Departments or Analysts when it comes to the use of data. While a wealth of responsibility still lies within these roles, evolutionary shift is seen from dependence to self-reliance of teams managing and using their own data.


Why Is Self-Service BI So Important?

The adoption of self-service Business Intelligence addresses the challenge that many companies face of real-time accurate data, being openly available to all departments and decision makers anytime and anywhere.

Traditional BI tools still have their place in the market but do not offer the agility and efficiency that the ever-evolving data world requires. Modern BI tools allow organisations to access their data in a way that makes sense and empowers the end user to turn that data into actionable insights, allowing companies to remain a step ahead of their competitors.


What framework is self-service BI built on?

BI has many facets and its relevance and purpose depend on who your users are and how they make use of BI. It is of the utmost importance that technologies and processes are flexible enough to suit each individual users needs and encompasses the supporting strategy to deliver that flexibility to each user.


For more information on developing a self-service framework click on the link to view An Introduction To Self-Service Business Intelligence on Domos blog.



What is the promise of self-service BI?

The advantage of self-service BI within organisations is the promise of improved agility and flexibility. For business users, this is the ability to collate, analyse and report on data without relying on IT departments or technical resources, reducing backlogs, waiting periods and second-hand erroneous information.


In turn, an increase in user dependency puts less pressure on the technical experts, analysts and IT departments by reducing workload, allowing these individuals to focus on tasks with a  higher value-add.


What are the pitfalls of self-service BI?

Although having a strategy in place as well as access to the right tools can help you avoid these critical pitfalls. BI that is not managed correctly can lead to data inconsistencies, varying data sets, mistakes in analysis and the gradual development of data silos.


With the newly found self-reliance, departments and users can get sucked into creating reports without an agenda, duplicating reports, data extract aggravations and shadow reporting systems where fragile systems break and fail to scale, compromising security which leads to extra risks and costs


Finding the right BI tool.

When looking for the most suitable self-service BI tool for your organisation, it is imperative that the tool is tailored to the skill level, interests and requirements of the user. One of the most crucial criteria is that the tool is able to cater to both ‘Power Users and Business Analysts” as well as end users, who need to create and analyse ad-hoc reports based on departmental KPI’s and measurements. Self-service BI is the democratisation of information, an opening in communication and the ability to provide accurate, real-time data that informs strategic decision making.


Domo is built from the ground up to be intuitive, self-service and easy to use. Domo customers make use of Domo for enterprise reporting, ad-hoc queries and data analysis to advanced analysis and planning – this speaks to Domos multi-purpose design and focus on ease of use.


As an added bonus: Domo University allows users to quickly and easily become Domo experts, offering an ecosystem of role-based or feature-based learning options, empowering organisations to maximise the potential of the platform.



Domo has recently been awarded top honours in the 2018 Best Business Intelligence Software Products, achieving thirteen top-ranked positions and twenty-seven leadership positions amongst its peers in the Dashboarding-Focused products as well as Self-service reporting focused products.


BI Survey 2017 cover image


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